Buyer Journey Enablement

Perpetos focuses on Buyer Journey Enablement for B2B organisations. We are structured outside-in by design to help our clients overcome ’Age of the Customer’ challenges.

We achieve significant corporate performance improvements by deploying a methodology and best-in-class frameworks. We stay with our customers until the results are achieved. It’s not what we do that’s unique; it’s the way that we do it.

What sets us apart?


Most read

Dump your sales process. Focus on the buying cycle

Does this sound familiar? The customer is interested bu ... read more

Job descriptions finally start to falter

Companies are finally beginning to realize that recruit ... read more

Long live the bureaucracy of the matrix structure

As organizations grow, their activities are divided log ... read more

Most recent

A customer-oriented organisation in five steps

08.04.2015

A customer-oriented organisation in five steps


Are sales still the exclusive domain of the sales department? If so, you may have a problem, as customer interaction has changed dramatically. Customer contacts increasingly take place via other channels, such as the Internet, social media or relations. The preparation of purchases is also strongly influenced online. Everybody has a commercial role Your salespersons are not the only ones who...

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Les domaines dans lesquels les vendeurs s’égarent le plus

12.03.2015

Areas where salespeople struggle the most


As long as too many salespeople continue to make the following three mistakes, your sales costs will be too high. A higher conversion rate and a higher margin on your deals can be achieved by avoiding the following errors:   1. Incomplete needs analysis Unfortunately, this is a classic mistake: questions are limited to what is required for drawing up an offer. This results in conversations...

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Marketing automation shows VASCO where the priorities lie

09.02.2015

Marketing automation shows VASCO where the priorities lie


Like many marketeers, we worked extremely hard on our campaigns: webinars, events, trade fairs, workshops, and so forth. This resulted in sufficient new names which we neatly passed on to our sales colleagues. As they are quite result-oriented, they asked for more and more leads. We did not want to employ another staff member in a marketing position to provide even more push campaigns, so we...

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