Do you have an impact on your clients?
Your HR policy and today’s customer
Do the test and find your benchmark
Buyer Journey Enablement for B2B
What sets us apart?
Does this sound familiar? The customer is interested bu ... read more
Companies are finally beginning to realize that recruit ... read more
Your sales and marketing activities need to help you increase the impact on your customers and on the market. But how to organise this? Seven major tips are given below: 1. Use buyer personas In B2B, salespeople need to use buyer personas to develop a perfect understanding of the daily life of their contacts: what are their responsibilities and challenges, what are they looking for, is something...read more
I often hear that customers have changed drastically in recent years. What has actually changed is their way of interaction. Your sales, marketing and products have to adapt to this evolution, and a number of pitfalls may show up in the process. 1. You do not send the right message Most websites I visit are continuously referring to ‘we’ and the benefits of working with ‘us’. This is of no...read more
To remain competitive and successful, companies need to tailor their sales and marketing processes to the behaviour and expectations of customers and prospects. This can also be done by introducing new processes which create demand and support sales enablement. What should you pay attention to during this transformation? The following seven recommendations help you on your way. They originate...read more