Do you have an impact on your clients?
Your HR policy and today’s customer
Do the test and find your benchmark
Buyer Journey Enablement for B2B
What sets us apart?
Does this sound familiar? The customer is interested bu ... read more
Companies are finally beginning to realize that recruit ... read more
Like many marketeers, we worked extremely hard on our campaigns: webinars, events, trade fairs, workshops, and so forth. This resulted in sufficient new names which we neatly passed on to our sales colleagues. As they are quite result-oriented, they asked for more and more leads. We did not want to employ another staff member in a marketing position to provide even more push campaigns, so we...read more
As is the case in many companies, the cooperation between our marketing and sales departments used to be less than optimal where leads were concerned. Thanks to the internal project “No Lead Left Behind”, we have been able to find a solution for a rather unproductive situation. Using marketing automation software, we are currently preparing the next steps such as lead scoring and automated...read more
Visual and word artists are indispensable for marketing. However, a modern marketing communication department has to be able to do more than sending attractive newsletters, creating eye-catching designs or organising memorable events. An equally important part of the job is driven by data analysis. Clients and prospects leave a digital trace that, when interpreted correctly, may stimulate sales....read more