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Your HR policy and business strategy
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Does this sound familiar? The customer is interested bu ... read more
Companies are finally beginning to realize that recruit ... read more
Suppose your company is ready to make its next investment. You might be planning to change your ERP system, start e-commerce, re-do the website or even buy new office premises. There are various milestones to take into account when considering where you are in your buying process: Are you 100% sure you want to change the existing situation? What will your new purchase enable you to do? Have you...read more
Buying behaviour has fundamentally changed over the past ten years. But there are still lots of companies approaching buyers of today with outdated best practices and mindsets, or continuing to advocate the old way of selling. Until recently, it was still possible to achieve reasonable B2B sales results by simply highlighting a solution’s benefits. Clients had no alternative but to take the...read more
We are living in a time where buyers can find information about your solution with a single click, and where peer recommendations are more valuable than any supplier’s advice. So it’s high time for organisations to rethink their lead generation. You can start by sharing the responsibility of finding new customers across various departments. A sound, integrated approach will help your company...read more