Do you have an impact on your clients?
Your HR policy and business strategy
Do the test and see your benchmark
Companies are finally beginning to realize that recruit ... read more
As organizations grow, their activities are divided log ... read more
Surely it goes without saying that sales and marketing departments work to serve clients? But think about it: is this really the case, and do they work well together? The alignment of sales and marketing is now more urgent than ever. Globalisation and the internet have radically changed the way people buy. Sellers used to be the most important sources of information, but now potential customers...read more
How a wearisome week can be extremely inspiring: ten days ago I made a last-minute decision to go to the SiriusDecisions Summit in Orlando. I don’t regret it for a second, and I bet none of the 2000 other attendees do either. There wasn’t just the positive message that companies are fully focused on growth again, because confidence for the future is greater than it’s been for a number years;...read more
Are you good at selling your company, products and services? The majority of sales and marketing managers answer ‘yes’ to this question, but the facts don’t back them up. A recent study by CSO Insights shows that almost 70% of companies aren’t able to generate useful leads. This shouldn’t come as any surprise. Things often go wrong the very first time contact is made. Compare the following...read more