Do you have an impact on your clients?

Do you understand your clients' challenges well enough to offer them solutions? Do your employees focus on selling added value? Do the test to find out where you stand compared to ‘best in class’ B2B companies.

Do the test and see your benchmark

Your HR policy and today’s customer

Does your HR policy support the new demands of today’s customer? Have you developed a strategy to adapt skills and behaviour? Are people focused on customer impact? What about willingness to change? Can you visualise each employee’s contribution? Discover your organisation's strengths and possible points for improvement. After the test, you’ll be offered an initial recommendation for getting the most out of your employees while ensuring they’re happy too.

Do the test and find your benchmark

Buyer Journey Enablement for B2B

Perpetos focuses on Buyer Journey Enablement for B2B organisations. We are structured outside-in by design to help our clients overcome ’Age of the Customer’ challenges. We achieve significant corporate performance improvements by deploying a methodology and best-in-class frameworks. We stay with our customers until the results are achieved. It’s not what we do that’s unique; it’s the way that we do it.

What sets us apart?

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Dump your sales process. Focus on the buying cycle

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Long live the bureaucracy of the matrix structure

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Les domaines dans lesquels les vendeurs s’égarent le plus


Areas where salespeople struggle the most

As long as too many salespeople continue to make the following three mistakes, your sales costs will be too high. A higher conversion rate and a higher margin on your deals can be achieved by avoiding the following errors:   1. Incomplete needs analysis Unfortunately, this is a classic mistake: questions are limited to what is required for drawing up an offer. This results in conversations...

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Marketing automation shows VASCO where the priorities lie


Marketing automation shows VASCO where the priorities lie

Like many marketeers, we worked extremely hard on our campaigns: webinars, events, trade fairs, workshops, and so forth. This resulted in sufficient new names which we neatly passed on to our sales colleagues. As they are quite result-oriented, they asked for more and more leads. We did not want to employ another staff member in a marketing position to provide even more push campaigns, so we...

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No lead left behind


No Lead Left Behind

As is the case in many companies, the cooperation between our marketing and sales departments used to be less than optimal where leads were concerned. Thanks to the internal project “No Lead Left Behind”, we have been able to find a solution for a rather unproductive situation. Using marketing automation software, we are currently preparing the next steps such as lead scoring and automated...

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