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Your HR policy and business strategy
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Companies are finally beginning to realize that recruit ... read more
Does this sound familiar? The customer is interested bu ... read more
Solution Selling is very common jargon used in sales organisations. Companies that have introduced this method have gained a competitive advantage as a result of the way in which sales people help customers with their purchases. This is how you sell solutions: - Discuss client needs using open questions, creating a vision and a solution together with the client. This gives the seller the...read more
“Marketing communication requires more than just a single action,” says Robert Gavin for Marketo, who we filmed recently when he came to visit. So of course you need a mix, but what’s the best mix? Marketing automation can help you find out where your leads come from, and check that your inbound program is working properly. This doesn’t just help you forecast your income; you can also adapt your...read more
Surely it goes without saying that sales and marketing departments work to serve clients? But think about it: is this really the case, and do they work well together? The alignment of sales and marketing is now more urgent than ever. Globalisation and the internet have radically changed the way people buy. Sellers used to be the most important sources of information, but now potential customers...read more