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Buyer Journey Enablement for B2B
What sets us apart?
Does this sound familiar? The customer is interested bu ... read more
Companies are finally beginning to realize that recruit ... read more
As long as too many salespeople continue to make the following three mistakes, your sales costs will be too high. A higher conversion rate and a higher margin on your deals can be achieved by avoiding the following errors: 1. Incomplete needs analysis Unfortunately, this is a classic mistake: questions are limited to what is required for drawing up an offer. This results in conversations...read more
Like many marketeers, we worked extremely hard on our campaigns: webinars, events, trade fairs, workshops, and so forth. This resulted in sufficient new names which we neatly passed on to our sales colleagues. As they are quite result-oriented, they asked for more and more leads. We did not want to employ another staff member in a marketing position to provide even more push campaigns, so we...read more
As is the case in many companies, the cooperation between our marketing and sales departments used to be less than optimal where leads were concerned. Thanks to the internal project “No Lead Left Behind”, we have been able to find a solution for a rather unproductive situation. Using marketing automation software, we are currently preparing the next steps such as lead scoring and automated...read more