Do you have an impact on your clients?
Your HR policy and today’s customer
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Buyer Journey Enablement for B2B
What sets us apart?
Does this sound familiar? The customer is interested bu ... read more
Companies are finally beginning to realize that recruit ... read more
Since last month, the Dutch Nyenrode Business Universiteit organises a modular master class of seven days spread over two months. The ‘Customer Experience Strategy & Execution’ master class focuses on the processes and technologies each company needs to master in order to change along with the continually evolving customers in this digital age. As I take care of part of the master class, I...read more
Your sales and marketing activities need to help you increase the impact on your customers and on the market. But how to organise this? Seven major tips are given below: 1. Use buyer personas In B2B, salespeople need to use buyer personas to develop a perfect understanding of the daily life of their contacts: what are their responsibilities and challenges, what are they looking for, is something...read more
I often hear that customers have changed drastically in recent years. What has actually changed is their way of interaction. Your sales, marketing and products have to adapt to this evolution, and a number of pitfalls may show up in the process. 1. You do not send the right message Most websites I visit are continuously referring to ‘we’ and the benefits of working with ‘us’. This is of no...read more