Buyer Journey Enablement
What sets us apart?
Does this sound familiar? The customer is interested bu ... read more
Companies are finally beginning to realize that recruit ... read more
Are sales still the exclusive domain of the sales department? If so, you may have a problem, as customer interaction has changed dramatically. Customer contacts increasingly take place via other channels, such as the Internet, social media or relations. The preparation of purchases is also strongly influenced online. Everybody has a commercial role Your salespersons are not the only ones who...read more
As long as too many salespeople continue to make the following three mistakes, your sales costs will be too high. A higher conversion rate and a higher margin on your deals can be achieved by avoiding the following errors: 1. Incomplete needs analysis Unfortunately, this is a classic mistake: questions are limited to what is required for drawing up an offer. This results in conversations...read more
Like many marketeers, we worked extremely hard on our campaigns: webinars, events, trade fairs, workshops, and so forth. This resulted in sufficient new names which we neatly passed on to our sales colleagues. As they are quite result-oriented, they asked for more and more leads. We did not want to employ another staff member in a marketing position to provide even more push campaigns, so we...read more