Buyer Journey Enablement

Perpetos focuses on Buyer Journey Enablement for B2B organisations. We are structured outside-in by design to help our clients overcome ’Age of the Customer’ challenges.

We achieve significant corporate performance improvements by deploying a methodology and best-in-class frameworks. We stay with our customers until the results are achieved. It’s not what we do that’s unique; it’s the way that we do it.

What sets us apart?

Most read

Job descriptions finally start to falter

Companies are finally beginning to realize that recruit ... read more

Dump your sales process. Focus on the buying cycle

Does this sound familiar? The customer is interested bu ... read more

Is Solution Selling outdated?

Solution Selling is very common jargon used in sales or ... read more

Most recent

Comment choisir le bon processus et la bonne méthode de vente


How to select the right sales process and methodology

The age of the customer demands a different approach The combination of technological changes in the internet, mobility and social media has changed the way customers buy. Knowing your customers better than they know themselves and engaging with them in a buyer-aligned way is the only sustainable competitive advantage moving forward. Research by Forrester shows that 74% of executive buyers, once...

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Le CRM : corbeille à papier ou outil ?


CRM: wastebasket or tool?

Many companies currently focus on big data. Unfortunately, small data are all too often forgotten, as if this problem has been solved now. In B2B, however, we are confronted every day with incomplete databases, outdated information and customer data stored in individual salespeople’s smartphones or in all kinds of Excel lists. New contacts’ business cards, LinkedIn updates, website visits and...

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Liever niet gestoord klein


Do you prefer not to be bothered by your customers?

Today we start with a motivational quote: “The customer is not an interruption in our work. He is the purpose of it. We are not doing him a favour by serving him. He is doing us a favour by giving us an opportunity to do so.” This quote is attributed to Gandhi, but the point is that customer focus is of all times. However, a clear break can be noticed, which took place some five years ago. Josh...

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