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Your HR policy and today’s customer
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Buyer Journey Enablement for B2B
What sets us apart?
Does this sound familiar? The customer is interested bu ... read more
Companies are finally beginning to realize that recruit ... read more
I often hear that customers have changed drastically in recent years. What has actually changed is their way of interaction. Your sales, marketing and products have to adapt to this evolution, and a number of pitfalls may show up in the process. 1. You do not send the right message Most websites I visit are continuously referring to ‘we’ and the benefits of working with ‘us’. This is of no...read more
To remain competitive and successful, companies need to tailor their sales and marketing processes to the behaviour and expectations of customers and prospects. This can also be done by introducing new processes which create demand and support sales enablement. What should you pay attention to during this transformation? The following seven recommendations help you on your way. They originate...read more
Customer satisfaction and customer experience are crucial elements to maintain or increase your competitiveness. This is a crucial issue today, but how does one go about it? How can it be measured and improved? Is it really that important? That’s what I thought about when I recently booked a hotel room via Booking and received an unpleasant surprise. But first a few words about the customer’s...read more