Buyer aligned selling and CRM fuel growth for Cheops

Cheops is a Belgian IT services supplier in full growth aiming for market leadership. “We want to be

Buyer aligned selling and CRM fuel growth for Cheops

Cheops is a Belgian IT services supplier in full growth aiming for market leadership.

“We want to be a partner to our customers”, explains Managing Director Filip Goos. “In order to deserve that position, you have to be proactive and offer value. Everything starts with the right Sales approach: if you want to take away the customer’s concerns, you first need to understand them.”

Cheops implemented Perpetos’ buyer aligned selling approach, and also anchored the Sales methodology in their new CRM software platform.