Human interaction is still incredibly valuable for assessing your customer’s potential and influencing their decisions – something we sometimes forget in today’s hectic world with so much focus on data.

Times have never been more uncertain. Unpredictable events have become the norm, and effectively responding to disruption could be the difference between success and failure in 2023.

Customers no longer want to spend time educating sales about their needs, but demand relevant interaction from the first second.


In these times, professional salespeople are witnessing an unprecedented change in all aspects of the business world that will echo for years to come.

Having experience in sales and marketing management, I have always been able to see the need for better collaboration between the two, and this is something I always focused on in my previous roles.