Exclusive in-person roundtable –
Ghent, April 23, 2026 & Brussels, May 5, 2026
Engineering Sales Performance
In 2024, 17% of sellers were responsible for 81% of revenue — identical to the ratio thirty years ago. Pascal Persyn explored why performance improvement initiatives consistently fail to move that number, and what commercial orchestration looks like as a structural alternative. The evening covered scenario-based forecasting, the JIT business frictions approach, and the decisive role of the N+1 and N+2 layer in making change stick.
“Sales performance engineering does not fail for lack of initiative. It fails because of the questions that are not asked before the initiatives are taken.” – Pascal Persyn
Keynote by Pascal Persyn – May 5, 2026 (Dutch Recording)
Handout
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