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How to align Sales and Marketing

Webinar with Pascal Persyn, CEO at Perpetos, and Deva Rangarajan, Associate Professor at Vlerick


Sales & Marketing alignment has been a challenge for decades. Yet most companies still struggle today.

In this webinar we will share best practices on how to improve collaboration and experience sharing. Time to stop the ongoing battle between sales and marketing. Take a new look at activities and responsibilities, and create a value chain that helps your customers buy from you.