{"id":37726,"date":"2026-09-24T07:34:04","date_gmt":"2026-09-24T07:34:04","guid":{"rendered":"https:\/\/perpetos.com\/?page_id=37726"},"modified":"2026-10-12T19:24:02","modified_gmt":"2026-10-12T19:24:02","slug":"ebook-faster-growth-slower-change","status":"publish","type":"page","link":"https:\/\/perpetos.com\/en\/ebook-faster-growth-slower-change\/","title":{"rendered":"eBook: Faster growth. Slower change."},"content":{"rendered":"\n<header class=\"wp-block-template-part\">\n<div class=\"wp-block-group site-header-minimal is-style-default has-base-color has-text-color has-background has-link-color wp-elements-1 has-global-padding is-layout-constrained wp-container-core-group-is-layout-33f8db7d wp-block-group-is-layout-constrained wp-container-2 is-position-sticky\" style=\"border-top-color:#e4e4e4;border-top-style:solid;border-right-color:#e4e4e4;border-right-style:solid;border-bottom-color:#e4e4e4;border-bottom-style:solid;border-bottom-width:1px;border-left-color:#e4e4e4;border-left-style:solid;background-color:#f7f7f7;margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<div class=\"wp-block-group is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-43466cb9 wp-block-group-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--20);padding-bottom:var(--wp--preset--spacing--20)\">\n<figure class=\"wp-block-image size-full wp-container-content-b04ba3db\"><img loading=\"lazy\" fetchpriority=\"high\" decoding=\"async\" width=\"556\" height=\"113\" src=\"https:\/\/perpetos.com\/wp-content\/uploads\/2026\/09\/perpetos-logo.png\" alt=\"\" class=\"wp-image-36690\" srcset=\"https:\/\/perpetos.com\/wp-content\/uploads\/2026\/09\/perpetos-logo.png 556w, https:\/\/perpetos.com\/wp-content\/uploads\/2026\/09\/perpetos-logo.png 300w\" sizes=\"(max-width: 556px) 100vw, 556px\"><\/figure>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-3a88641f wp-block-group-is-layout-flex\"><nav class=\"is-responsive linksmenu wp-block-navigation is-layout-flex wp-block-navigation-is-layout-flex\" aria-label=\"MenuMini\" data-wp-interactive=\"core\/navigation\" 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tabindex=\"-1\">\n\t\t\t\t\t<div class=\"wp-block-navigation__responsive-close\" tabindex=\"-1\">\n\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-dialog\" data-wp-bind--aria-modal=\"state.ariaModal\" data-wp-bind--aria-label=\"state.ariaLabel\" data-wp-bind--role=\"state.roleAttribute\">\n\t\t\t\t\t\t\t<button aria-label=\"Close menu\" class=\"wp-block-navigation__responsive-container-close\" data-wp-on--click=\"actions.closeMenuOnClick\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m13.06 12 6.47-6.47-1.06-1.06L12 10.94 5.53 4.47 4.47 5.53 10.94 12l-6.47 6.47 1.06 1.06L12 13.06l6.47 6.47 1.06-1.06L13.06 12Z\"><\/path><\/svg><\/button>\n\t\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-container-content\" data-wp-watch=\"callbacks.focusFirstElement\" id=\"modal-1-content\">\n\t\t\t\t\t\t\t\t<ul class=\"wp-block-navigation__container is-responsive linksmenu wp-block-navigation\"><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"tel:3224101100\"><span class=\"wp-block-navigation-item__label\">+3224101100<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"mailto:inquiry@perpetos.com\"><span class=\"wp-block-navigation-item__label\">inquiry@perpetos.com<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\" href=\"https:\/\/www.linkedin.com\/company\/perpetos\"><span class=\"wp-block-navigation-item__label\">LinkedIn<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav>\n\n<nav style=\"text-transform:uppercase\" class=\"has-text-color has-heading-color has-base-font-size items-justified-right resource-header lang-switcher-nav wp-block-navigation is-content-justification-right is-layout-flex wp-container-core-navigation-is-layout-0ca25c3d wp-block-navigation-is-layout-flex\" aria-label=\"Menu\"><ul style=\"text-transform:uppercase\" class=\"wp-block-navigation__container has-text-color has-heading-color has-base-font-size items-justified-right resource-header lang-switcher-nav wp-block-navigation\"><div id=\"\" class=\"wpml-language-switcher-navigation-block wpml-ls-list\"><div class=\"block-editor-block-list__block wp-block wp-block-navigation-item has-link has-child wp-block-navigation-submenu\"><div id=\"\" class=\"\"><ul class=\"horizontal-list hasSpacing isHorizontal\" style=\"--language-spacing:16px;flex-wrap:nowrap\" data-is-drop-zone=\"true\"><li class=\"wp-block-navigation-item \" data-wpml=\"current-language-item\"><div><span data-wpml=\"label\" data-wpml-label-type=\"code\" class=\"wp-block-navigation-item__label has-text-color has-heading-color\">en<\/span><\/div><\/li><li class=\"wp-block-navigation-item \" data-wpml=\"language-item\"><div><a class=\"wp-block-navigation-item__content\" href=\"\/nl\/ebook-sneller-groeien-trager-veranderen\/\"><span data-wpml=\"label\" data-wpml-label-type=\"code\" class=\"wp-block-navigation-item__label \">nl<\/span><\/a><\/div><\/li><\/ul><\/div><\/div><\/div> <\/ul><\/nav> <\/div>\n<\/div>\n<\/div>\n<\/header>\n\n\n\n<section class=\"is-layout-constrained wp-container-4 wp-block-group eb-hero has-lighter-gray-background-color has-background\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\"><div class=\"wp-block-group__inner-container\">\n<div class=\"is-layout-flex wp-container-3 wp-block-columns are-vertically-aligned-center eb-hero__grid\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\" style=\"flex-basis:55%\">\n<p class=\"eb-eyebrow\">New e-book \u00b7 Commercial Excellence<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Faster growth.\nSlower change.\n\n&nbsp;<\/h1>\n\n\n\n<p class=\"eb-hero__sub\">How to turn your existing commercial strengths into greater market impact and more sales opportunities.<\/p>\n\n\n\n<p>Five chapters on where commercial capacity is lost, why good initiatives reinforce each other too little, and how to unlock your growth potential step by step.<\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center eb-hero__cover-col\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full eb-book-cover\"><img decoding=\"async\" loading=\"lazy\" width=\"650\" height=\"720\" src=\"https:\/\/perpetos.com\/wp-content\/uploads\/2026\/09\/book-mockup-en-650x720-1.png\" alt=\"\" class=\"wp-image-37733\" srcset=\"https:\/\/perpetos.com\/wp-content\/uploads\/2026\/09\/book-mockup-en-650x720-1.png 650w, https:\/\/perpetos.com\/wp-content\/uploads\/2026\/09\/book-mockup-en-650x720-1-366x405.png 366w, https:\/\/perpetos.com\/wp-content\/uploads\/2026\/09\/book-mockup-en-650x720-1-135x150.png 135w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section class=\"is-layout-constrained wp-container-6 wp-block-group wide-form download-form has-base-background-color has-background\" style=\"border-top-color:var(--wp--preset--color--teal);border-top-width:4px;padding-top:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60)\"><div class=\"wp-block-group__inner-container\">\n<p class=\"eb-form__intro has-md-font-size\" style=\"margin-bottom:var(--wp--preset--spacing--30);font-style:normal;font-weight:700\">Enter your email and job title, and the e-book is yours right away.<\/p>\n\n\n\n<div class=\"is-layout-constrained wp-block-group\"><div class=\"wp-block-group__inner-container\"><script type=\"text\/javascript\" src=\"https:\/\/ma.perpetos.com\/form\/generate.js?id=196\"><\/script>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n<div class=\"wp-block-cover is-light eb-proof-section\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80)\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim has-background-gradient\" style=\"background:linear-gradient(90deg,rgb(3,49,81) 24%,rgb(5,84,141) 65%,rgb(5,93,156) 100%)\"><\/span><div class=\"wp-block-cover__inner-container\">\n<div class=\"is-layout-constrained wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<div class=\"is-content-justification-center is-layout-constrained wp-block-group ice\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading has-base-color has-text-color\">You\u2019ve already changed a lot. That is exactly where your next growth opportunity lies.<\/h2>\n\n\n\n<p class=\"has-base-color has-text-color\">Training. CRM. Content. Dashboards. AI. Account plans. Each initiative made sense on its own. And yet commercial progress often falls short of the ambition.<\/p>\n\n\n\n<p class=\"has-base-color has-text-color\">The problem isn\u2019t that too little changes. It\u2019s that too few of those changes reinforce one another and translate into lasting new behavior.<\/p>\n\n\n\n<p class=\"has-base-color has-text-color\">Because of that, results depend too much on a few strong performers. Customer and market knowledge does not come together, and commercial capacity is lost on work that adds too little to pipeline growth and conversion. <\/p>\n\n\n\n<p class=\"has-base-color has-text-color\">That growth opportunity isn\u2019t in more initiatives. It is in organizing what\u2019s already there so that customer progress, market impact and commercial results reinforce one another. This e-book shows how.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"proof\">\n<div class=\"pv pv-dots\">\n<div class=\"pg\">\n<div class=\"stat\">\n<div class=\"dots warn\" data-on=\"89\"><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><\/div>\n<div><p class=\"pop\" data-t=\"k19\">All CSOs<span class=\"lc\">\u2019s<\/span><\/p><div class=\"n\">89%<\/div>\n<p data-t=\"k21\">struggle with the balance between transformation risk and commercial targets<\/p><\/div>\n<\/div>\n<div class=\"stat\">\n<div class=\"dots good\" data-on=\"11\"><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span class=\"on\"><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><span><\/span><\/div>\n<div><p class=\"pop\" data-t=\"k22\">All sales organizations<\/p><div class=\"n\">11%<\/div>\n<p data-t=\"k24\">manage to keep performing commercially while they transform<\/p><\/div>\n<\/div>\n<\/div>\n<\/div><p class=\"src\" data-t=\"k37\">Gartner, New CSO Mandate, January 2026 <span class=\"flag\">4<\/span><\/p><\/div>\n<\/div><\/div>\n\n\n\n<section class=\"is-layout-constrained wp-container-16 wp-block-group eb-cards-section has-lighter-gray-background-color has-background\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80)\"><div class=\"wp-block-group__inner-container\">\n<div class=\"is-layout-constrained wp-container-9 wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading\">More results from the commercial strength you already have.<\/h2>\n\n\n\n<p>See where you can build on what is already there, without big changes for your teams.\n\n<\/p>\n<\/div><\/div>\n\n\n\n<div class=\" wp-block-group eb-cards-grid\"><div class=\"wp-block-group__inner-container\">\n<div class=\"is-layout-constrained wp-block-group eb-card has-base-background-color has-background\" style=\"border-top-color:var(--wp--preset--color--teal);border-top-width:3px\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-image size-full is-resized eb-card__icon\"><img decoding=\"async\" src=\"https:\/\/perpetos.com\/wp-content\/uploads\/2026\/09\/forecast.svg\" alt=\"\" class=\"wp-image-37972\" width=\"96\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">More confidence in your pipeline and forecast<\/h3>\n\n\n\n<p class=\"eb-card__text\">You see which opportunities are really moving, and where to steer to turn optimism into customer progress.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"is-layout-constrained wp-block-group eb-card has-base-background-color has-background\" style=\"border-top-color:var(--wp--preset--color--teal);border-top-width:3px\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-image size-full is-resized eb-card__icon\"><img decoding=\"async\" src=\"https:\/\/perpetos.com\/wp-content\/uploads\/2026\/09\/pipeline.svg\" alt=\"\" class=\"wp-image-37978\" width=\"120\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Less dependent on a few must-win deals<\/h3>\n\n\n\n<p class=\"eb-card__text\">You grow more relevant opportunities at the same time, by focusing interactions better and creating more useful selling time.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"is-layout-constrained wp-block-group eb-card has-base-background-color has-background\" style=\"border-top-color:var(--wp--preset--color--teal);border-top-width:3px\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-image size-full is-resized eb-card__icon\"><img decoding=\"async\" src=\"https:\/\/perpetos.com\/wp-content\/uploads\/2026\/09\/SME.svg\" alt=\"\" class=\"wp-image-37981\" width=\"80\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Use experts where they truly make a difference<\/h3>\n\n\n\n<p class=\"eb-card__text\">You keep scarce expertise free until it can really make a difference.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"is-layout-constrained wp-block-group eb-card has-base-background-color has-background\" style=\"border-top-color:var(--wp--preset--color--teal);border-top-width:3px\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-image size-full is-resized eb-card__icon\"><img decoding=\"async\" src=\"https:\/\/perpetos.com\/wp-content\/uploads\/2026\/09\/hand_w_E.svg\" alt=\"\" class=\"wp-image-37975\" width=\"61\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Help customers decide faster and recognize value<\/h3>\n\n\n\n<p class=\"eb-card__text\">You build more customer insight and translate value better, so it weighs more than the higher price.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"is-layout-constrained wp-block-group eb-card has-base-background-color has-background\" style=\"border-top-color:var(--wp--preset--color--teal);border-top-width:3px\"><div class=\"wp-block-group__inner-container\">\n<figure class=\"wp-block-image size-full is-resized eb-card__icon\"><img decoding=\"async\" src=\"https:\/\/perpetos.com\/wp-content\/uploads\/2026\/09\/perf_dev.svg\" alt=\"\" class=\"wp-image-37984\" width=\"84\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Get more from the capacity you already have<\/h3>\n\n\n\n<p class=\"eb-card__text\">You spend time, attention and budget where they create more commercial progress.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n<section class=\"is-layout-constrained wp-container-32 wp-block-group eb-chapters-section has-base-background-color has-background\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\"><div class=\"wp-block-group__inner-container\">\n<div class=\"is-content-justification-left is-layout-constrained wp-container-17 wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading\">One story, five chapters.<\/h2>\n\n\n\n<p>Every chapter stands on its own. Together they build one argument: faster growth does not come from adding more, but from letting what is already there work together around real customer progress.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-group eb-chapters\"><div class=\"wp-block-group__inner-container\">\n<div class=\"is-layout-flow wp-block-group eb-chapter-item\"><div class=\"wp-block-group__inner-container\">\n<p class=\"eb-chapter-item__no\">01<\/p>\n\n\n\n<div class=\"is-layout-flow wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"wp-block-heading\">Why more commercial activity does not automatically create more growth<\/h3>\n\n\n\n<p>Where do time, attention and capacity disappear today without enough result?\n\n<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-group eb-chapter-item\"><div class=\"wp-block-group__inner-container\">\n<p class=\"eb-chapter-item__no\">02<\/p>\n\n\n\n<div class=\"is-layout-flow wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"wp-block-heading\">Why good teams still reinforce each other too little<\/h3>\n\n\n\n<p>What makes sales, marketing, experts and management work hard, and yet create less impact together than they could?<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-group eb-chapter-item\"><div class=\"wp-block-group__inner-container\">\n<p class=\"eb-chapter-item__no\">03<\/p>\n\n\n\n<div class=\"is-layout-flow wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"wp-block-heading\">Why customers do not move while your pipeline looks active<\/h3>\n\n\n\n<p>How do you see earlier what still has to change on the customer side before an opportunity really moves forward?\n\n<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-group eb-chapter-item\"><div class=\"wp-block-group__inner-container\">\n<p class=\"eb-chapter-item__no\">04<\/p>\n\n\n\n<div class=\"is-layout-flow wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"wp-block-heading\">Why new ways of working fall back into old habits so quickly<\/h3>\n\n\n\n<p>How do you make change part of the daily work instead of something on top of it?<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-group eb-chapter-item\"><div class=\"wp-block-group__inner-container\">\n<p class=\"eb-chapter-item__no\">05<\/p>\n\n\n\n<div class=\"is-layout-flow wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"wp-block-heading\">Where to start if you want more results without a big transformation<\/h3>\n\n\n\n<p>How do you choose the first step that shows a visible result and makes further improvement easier?<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:var:preset|spacing|30\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"is-layout-constrained wp-block-group\"><div class=\"wp-block-group__inner-container\">\n<div class=\"is-content-justification-left is-layout-flex wp-container-30 wp-block-group eb-cta-band has-teal-background-color has-background\">\n<h3 class=\"wp-block-heading eb-cta-band__text has-base-color has-text-color\">Get more from what is already there, and execute your long-term strategy faster. <\/h3>\n\n\n\n<div class=\"is-layout-flex wp-block-buttons\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link has-base-color has-text-color wp-element-button\" href=\"#form\">Get the e-book<\/a><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n<section class=\"is-layout-constrained wp-container-42 wp-block-group eb-info-section has-lighter-gray-background-color has-background\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\"><div class=\"wp-block-group__inner-container\">\n<div class=\"is-layout-flex wp-container-41 wp-block-columns eb-info-section__columns\">\n<div class=\"is-layout-flow wp-block-column eb-info-col has-base-background-color has-background\">\n<h2 class=\"wp-block-heading\">Built on experience, science and research<\/h2>\n\n\n\n<p>The insights in this e-book are based on decision and behavioral science, in-depth analysis of more than 15,000 commercial opportunities at customers before and after implementation, and hands-on experience guiding implementations and turning commercial ambition into daily execution.<\/p>\n\n\n\n<div class=\"is-layout-flex wp-container-35 wp-block-columns eb-proofs\">\n<div class=\"is-layout-flow wp-block-column\">\n<p class=\"eb-proof-stat__figure\">+21,7%<\/p>\n\n\n\n<p class=\"eb-proof-stat__text\"><b>increase in win rate<\/b>\nachieved one year after implementing a shared way of working around customer progress.<\/p>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column\">\n<p class=\"eb-proof-stat__figure\">4%<\/p>\n\n\n\n<p class=\"eb-proof-stat__text\"><strong>faster growth than the market<\/strong>\nwhile teams sent out about 20% fewer proposals.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"is-layout-flex wp-container-38 wp-block-columns are-vertically-aligned-center eb-author\">\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\" style=\"flex-basis:88px\">\n<figure class=\"wp-block-image size-full is-resized eb-author__photo is-style-rounded\"><img decoding=\"async\" loading=\"lazy\" width=\"400\" height=\"400\" src=\"https:\/\/perpetos.com\/wp-content\/uploads\/2026\/09\/pascal-persyn.png\" alt=\"\" class=\"wp-image-37722\" srcset=\"https:\/\/perpetos.com\/wp-content\/uploads\/2026\/09\/pascal-persyn.png 400w, https:\/\/perpetos.com\/wp-content\/uploads\/2026\/09\/pascal-persyn-150x150.png 150w, https:\/\/perpetos.com\/wp-content\/uploads\/2026\/09\/pascal-persyn-100x100.png 100w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column is-vertically-aligned-center\">\n<p class=\"eb-author__label\">Author<\/p>\n\n\n\n<p><strong>Pascal Persyn<\/strong><br>CEO, Perpetos<\/p>\n\n\n\n<p>CEO experience in fast-growing companies, combined with scientifically grounded commercial excellence and hands-on implementation support.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"is-layout-flow wp-block-column eb-info-col has-base-background-color has-background\">\n<h2 class=\"wp-block-heading\">Is this for you?<\/h2>\n\n\n\n<p class=\"eb-hero__sub\">You have already done the obvious work. Now you want to see what it can really deliver.<\/p>\n\n\n\n<p>This e-book is written for CEOs, CCOs, CSOs and CMOs, and for business unit leaders with P&amp;L responsibility who have to deliver commercial growth.<\/p>\n\n\n\n<p>It is also relevant for VPs, directors and commercial excellence roles who turn that ambition into daily practice.<\/p>\n\n\n\n<p>What they share: money has already gone into training, CRM, content, dashboards and perhaps AI. And yet a noticeable gap remains between the growth that seems possible and the commercial progress being achieved today.<\/p>\n\n\n\n<p>The fastest way to close that gap is to get more out of what is already there. And when an acquisition, a launch, an expansion or another growth move is planned, that matters even more: it lets new investments contribute to growth faster and with less change risk.<\/p>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"form\" class=\"is-layout-constrained wp-container-44 wp-block-group eb-form-band download-form wide-form form-dark-bkg has-base-color has-darkbluelight-gradient-background has-text-color has-background\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80)\"><div class=\"wp-block-group__inner-container\">\n<h2 class=\"wp-block-heading has-base-color has-text-color\">What if you could grow commercially faster by letting change move more slowly?<\/h2>\n\n\n\n<p class=\"has-base-color has-text-color\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20)\">Enter your email and job title, and the e-book is yours right away.<\/p>\n\n\n\n<div style=\"height:var:preset|spacing|20\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"is-layout-constrained wp-block-group\"><div class=\"wp-block-group__inner-container\"><script type=\"text\/javascript\" src=\"https:\/\/ma.perpetos.com\/form\/generate.js?id=198\"><\/script>\n<\/div><\/div>\n<\/div><\/section>\n\n\n\n<div class=\"foot dyl has-global-padding\"><div class=\"narrow\">\n    <div class=\"cols\">\n      <div>\n        <p>Perpetos helps organizations maximize their commercial effectiveness by better aligning customer progress, cross-team collaboration, and day-to-day execution.<\/p>\n      <\/div>\n      <div>\n<p>        <strong>Contact<\/strong><br>\n        <a href=\"tel:3224101100\">+32 2 410 11 00<\/a><br>\n        <a href=\"mailto:inquiry@perpetos.com\">inquiry@perpetos.com<\/a><\/p>\n      <\/div>\n    <\/div>\n  <\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>+3224101100 inquiry@perpetos.com LinkedIn en nl New e-book \u00b7 Commercial Excellence Faster growth. Slower change. &nbsp; How to turn your existing commercial strengths into greater market impact and more sales opportunities. Five chapters on where commercial capacity is lost, why good initiatives reinforce each other too little, and how to unlock your growth potential step by [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":38269,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"department":[509],"media":[504],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>eBook: Faster growth. Slower change. - Perpetos<\/title>\n<meta name=\"description\" content=\"eBook: Faster growth. Slower change. - Perpetos\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/perpetos.com\/en\/ebook-faster-growth-slower-change\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eBook: Faster growth. Slower change. - Perpetos\" \/>\n<meta property=\"og:description\" content=\"eBook: Faster growth. 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