{"id":20827,"date":"2020-06-30T14:38:00","date_gmt":"2020-06-30T14:38:00","guid":{"rendered":"https:\/\/perpetos.com\/?p=20827"},"modified":"2024-04-28T09:19:51","modified_gmt":"2024-04-28T09:19:51","slug":"how-to-win-new-customers","status":"publish","type":"post","link":"https:\/\/perpetos.com\/en\/remote-selling\/how-to-win-new-customers\/","title":{"rendered":"How to win new customers?"},"content":{"rendered":"\n

In times of uncertainty or economic recession, winning new customers is even more important than usual. As existing customers reduce or cancel their orders, there is a sudden need for new orders<\/strong>. This is not easy in times when everyone is concerned. Buying from a new supplier implies unknown factors and increases possible uncertainties, making it even more difficult for suppliers to win new customers. Moreover, this is not part of the sales and marketing routine.  <\/p>\n\n\n\n

eBook 7 Criteria for a Sales Process your Sales Team will actually use<\/strong><\/a><\/div><\/div>\n\n\n\n
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In the article and the webinar “value creation in times of considerable uncertainty”, we will discuss the required knowledge and skills and the pitfalls relating to this topic<\/strong>. The basis to win new customers is customer confidence. And the fastest way to win new customers is to know what the challenges and aspirations of the potential customer<\/strong> are before the first contact. However, there is no approach that works for every situation, as it depends on the experiences of the customer, the impact and therefore the importance of the purchase and the complexity of the solution, as represented in the figure below.  <\/p>\n\n\n\n

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\"Criteria<\/figure>\n\n\n\n

An adequate sales sequence<\/strong> is necessary, in line with the foregoing. For that purpose you need to know the number of touchpoints, the media, the duration, the spacing of the touchpoints and the message you will use.  The figure below illustrates the components on the basis of which the sequence must be developed.  <\/p>\n\n\n\n

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\"Customer<\/figure>\n\n\n\n

Finally we will provide you with some must-do\u2019s<\/strong> for the development of your sales sequence:  <\/p>\n\n\n\n