{"id":4928,"date":"2016-03-18T12:50:38","date_gmt":"2016-03-18T12:50:38","guid":{"rendered":"http:\/\/internal.grazitti.com\/clients\/LeadFabric-Perpetos\/?p=4928"},"modified":"2023-01-08T18:58:18","modified_gmt":"2023-01-08T18:58:18","slug":"evaluating-training-and-measuring-roi","status":"publish","type":"post","link":"https:\/\/perpetos.com\/en\/competence-development\/evaluating-training-and-measuring-roi\/","title":{"rendered":"Measuring and maximising the impact of sales training"},"content":{"rendered":"\n

When it comes to training, businesses generally prefer to leave it to HR. And the same goes for training evaluation. So there\u2019s a good opportunity for HR to increase their impact on business operations. This typically takes place in the form of evaluations, when determining training requirements.  And the other way around: evaluating if trainings are achieving their goals with employees performing better.<\/p>\n\n\n\n

Worksheet – Reverse engineer your Marketing Funnel<\/strong><\/a><\/div><\/div>\n\n\n\n
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Pitfalls of conventional evaluation after training<\/h4>\n\n\n\n

Unfortunately, this latter form of evaluation is all too rare. Many HR professionals are happy to evaluate the training itself, usually by measuring participant satisfaction. Now the trainer and the content do – of course – still need to be evaluated by participants. But this isn\u2019t the most important thing.<\/p>\n\n\n\n

Real evaluation can only take place weeks and sometimes even months later. Have the salespeople permanently changed the way they work? Can they put newly-acquired competencies into practice? Are they actually performing better?<\/p>\n\n\n\n

Get more from your training budget: measuring ROI<\/h4>\n\n\n\n

Not measuring the impact of training on the business puts training budgets under pressure. Businesses rightly need to question the usefulness of training. Especially when salespeople are taken out of the field and so have less time to actually make deals. But the benefit of training is sometimes limited to briefly boosting employee motivation, which then ebbs away again just as quickly. The impact of training isn’t just the responsibility of HR and the training course itself, however.<\/p>\n\n\n\n

Turning training into a continuous learning process \u2013 integrated in the work environment \u2013 enables your people to learn skills and behaviour that they benefit from permanently. A number of techniques include:<\/p>\n\n\n\n