{"id":30237,"date":"2022-06-30T08:43:19","date_gmt":"2022-06-30T08:43:19","guid":{"rendered":"https:\/\/perpetos.com\/reference\/agfa-healthcare-hoe-hun-marketing-de-impact-van-de-verkoopteams-verhoogde\/"},"modified":"2023-05-23T06:30:54","modified_gmt":"2023-05-23T06:30:54","slug":"agfa-healthcare-hoe-hun-marketing-de-impact-van-de-verkoopteams-verhoogde","status":"publish","type":"reference","link":"https:\/\/perpetos.com\/en\/reference\/agfa-healthcare-hoe-hun-marketing-de-impact-van-de-verkoopteams-verhoogde\/","title":{"rendered":"Agfa HealthCare:\u202fHow their marketing has increased the impact of the sales teams"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Willy Ros&amp;eacute; -  Aligning marketing efforts to enable sales to become more successful\" src=\"https:\/\/player.vimeo.com\/video\/568424293?h=76a4b33955&amp;dnt=1&amp;app_id=122963\" width=\"1440\" height=\"810\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2><strong>Agfa HealthCare:\u202f<strong>Where are you today and how is it still used?<\/strong><\/strong><\/h2>\n\n\n\n<p><strong>Willy Ros\u00e9, Head Marketing IT Europe &amp; International<\/strong>, explains how the&nbsp;<a href=\"https:\/\/perpetos.com\/en\/build-a-customer-centric-organization\/\">Buying Clock<sup>\u00ae<\/sup>, buyer personas, master slide deck<\/a>&nbsp;and interactive marketing materials, are still used today within Agfa HealthCare.<\/p>\n\n\n\n<p>He mentions amongst others, how this is used during onboarding of new commercial employees, and how it enables them to get quicker up to speed with the vision and allows them to speak the same \u2018<em>commercial language<\/em>\u2019. He also talks about how every marketing initiative that is being launched starts with the same perspective, Agfa adopted recently.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Willy Ros&amp;eacute; - Agfa Healthcare: Where are you today and how is it still used\" src=\"https:\/\/player.vimeo.com\/video\/568961184?h=970ccb662e&amp;dnt=1&amp;app_id=122963\" width=\"1440\" height=\"810\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Willy Ros\u00e9, Head Marketing IT Europe &#038; International, shares his experiences on how the approach to marketing changed. Resulting in better supported sales teams, with (interactive) tools and sales messages. These significantly increased the customer interaction quality during sales meetings.<\/p>\n","protected":false},"author":9,"featured_media":29361,"menu_order":0,"template":"","format":"standard","meta":[],"categories":[44],"tags":[],"department":[510,509],"media":[539],"topic":[512,513,521],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Agfa HealthCare:\u202fHow their marketing has increased the impact of the sales teams - Perpetos<\/title>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agfa HealthCare:\u202fHow their marketing has increased the impact of the sales teams - Perpetos\" \/>\n<meta property=\"og:description\" content=\"Willy Ros\u00e9, Head Marketing IT Europe &amp; International, shares his experiences on how the approach to marketing changed. Resulting in better supported sales teams, with (interactive) tools and sales messages. These significantly increased the customer interaction quality during sales meetings.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/perpetos.com\/en\/reference\/agfa-healthcare-hoe-hun-marketing-de-impact-van-de-verkoopteams-verhoogde\/\" \/>\n<meta property=\"og:site_name\" content=\"Perpetos\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-23T06:30:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/perpetos.com\/wp-content\/uploads\/2021\/12\/agfa.png\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"393\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/perpetos.com\/en\/reference\/agfa-healthcare-hoe-hun-marketing-de-impact-van-de-verkoopteams-verhoogde\/\",\"url\":\"https:\/\/perpetos.com\/en\/reference\/agfa-healthcare-hoe-hun-marketing-de-impact-van-de-verkoopteams-verhoogde\/\",\"name\":\"Agfa HealthCare:\u202fHow their marketing has increased the impact of the sales teams - Perpetos\",\"isPartOf\":{\"@id\":\"https:\/\/perpetos.com\/#website\"},\"datePublished\":\"2022-06-30T08:43:19+00:00\",\"dateModified\":\"2023-05-23T06:30:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/perpetos.com\/en\/reference\/agfa-healthcare-hoe-hun-marketing-de-impact-van-de-verkoopteams-verhoogde\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/perpetos.com\/en\/reference\/agfa-healthcare-hoe-hun-marketing-de-impact-van-de-verkoopteams-verhoogde\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/perpetos.com\/en\/reference\/agfa-healthcare-hoe-hun-marketing-de-impact-van-de-verkoopteams-verhoogde\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/perpetos.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reference\",\"item\":\"https:\/\/perpetos.com\/reference\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Agfa HealthCare:\u202fHow their marketing has increased the impact of the sales teams\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/perpetos.com\/#website\",\"url\":\"https:\/\/perpetos.com\/\",\"name\":\"Perpetos\",\"description\":\"Sales and Commercial Excellence\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/perpetos.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Agfa HealthCare:\u202fHow their marketing has increased the impact of the sales teams - Perpetos","robots":{"index":"noindex","follow":"follow"},"og_locale":"en_US","og_type":"article","og_title":"Agfa HealthCare:\u202fHow their marketing has increased the impact of the sales teams - Perpetos","og_description":"Willy Ros\u00e9, Head Marketing IT Europe & International, shares his experiences on how the approach to marketing changed. 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