Improved Conversion Ratios
Selling real estate has changed tremendously over the past couple of years because prospects are increasingly better informed. Buyers, tenants, and investors alike are more critical towards what real estate developers and real estate agents offer them.
Superficial sales talks and tours are outdated.
Due to the abundance of information on the internet prospects have certain expectations and convictions before meeting you. Selling without taking these into account will no longer suffice.
How far along is your prospect in his/her search? How urgent is the investment? Renovating existing real estate or rather buying a new development…? Is one prepared to buy from plan? Is the prospect currently comparing certain concrete alternatives?
Each one of these examples relating to the prospect’s context require a different sales approach to consistently achieve strong results.
Applying sales techniques will only lead to the best possible results when one considers the prospect’s buying process.
We help salespeople develop skills that are essential today to have meaningful conversations with prospects and sell better in this digital age.
It has indeed become paramount to align you actions and topics of conversation to where the prospect is in the buying cycle. It is all about facilitating the customer’s decision-making process and at the same time influencing this decision to your advantage. For private living the connection with living experience will make the difference.
Marketing also has an important responsibility. Providing the right messaging for the right target audience based on their experience and where they are in their buying cycle will not only significantly impact sales, but also lead generation.
As such we help for example real estate developers to fine-tune and strengthen their market and sales approach for each development phase.
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