Buyer aligned selling and CRM fuel growth for Cheops

Cheops is a Belgian IT services supplier in full growth aiming for market leadership. “We want to be

Buyer aligned selling and CRM fuel growth for Cheops

Cheops is a Belgian IT services supplier in full growth aiming for market leadership.

“We want to be a partner to our customers”, explains Managing Director Filip Goos. “In order to deserve that position, you have to be proactive and offer value. Everything starts with the right Sales approach: if you want to take away the customer’s concerns, you first need to understand them.”

Cheops implemented Perpetos’ buyer aligned selling approach, and also anchored the Sales methodology in their new CRM software platform.

 

About kristien oeyen

Kristien guides your marketing team out of the labyrinth of product-oriented communication. She enables companies to work with messages that deal directly with the challenges that their customers are typically faced with. Don’t hesitate to contact Kristien for free expert advice: kristien.oeyen@perpetos.com