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Exclusive In-Person Event | Keynote, roundtable & Dinner

Engineering Sales Performance

Align context, skills, behavior, and collaboration to eliminate your biggest business frictions.

📍 Ghent
Thursday April 23, 2026

📍 Brussels
Tuesday May 5, 2026

Request Your Ticket

* this event is free, but your ticket request must get approved

+35

Commercial & HR leaders

100%

Director and above

EXCLUSIVE

Access

What's On The Agenda

Join us for an exclusive in-person event on how to drive sales performance by aligning the core performance drivers.

17.00 - 17.50 | Welcoming with a drink & casual networking

Doors open at 17:00 (CET). Check-in at the entrance where we’ll stand ready with refreshments to kick off the evening. You’ll get to settle in, grab a drink, and start networking casually with fellow attendees before the formal sessions begin.

17.50 - 18.00 | Welcome speech

Pascal Persyn, CEO of Perpetos, will open the event by introducing the Commercial Excellence Collective – a community we hope you would want to be a part of!

18.00 - 18.45 | Keynote by Pascal: Why most sales training is a wasted investment and how to turn it around

Many companies invest in sales training. Few see it translate into lasting behaviour change in the daily work.

This keynote explores why training so often fails to stick. Not because the content is poor, but because the conditions around it are missing. We show how to start from business frictions, embed learning in live customer situations, spread it over time, and make adoption visible enough to coach.

You leave with a practical view of how to make sales training deliver stronger execution, more confidence in the field, and more durable results.

19.00 -19.45 | Roundtable Discussion

Following the keynote, we'll break into small roundtable discussions where you can dig deeper into what resonates most with your situation.

This is the moment to reflect on the ideas mentioned during the keynote, share your own experiences, and learn from others facing similar challenges.

You’ll exchange practical solutions, discuss what's worked (and what hasn't), and explore what approaches could make the biggest difference for your organization.

19.45 - 20.00 | Debrief from the roundtables

Each table moderator will report back the main discussion points to the full group.

20.00 - 22.00 | Walking Dinner + Networking

Enjoy a relaxed walking dinner where you can continue conversations from the roundtable discussions in a more informal setting. Build deeper connections with fellow leaders over great food and drinks.

Request Your Ticket
Last Event Aftermovie

Why should you join us?

On April 23 (Ghent) and May 5 (Brussels), we bring senior commercial and HR leaders together to rethink how one can engineer sales performance.

Understand why most performance initiatives don’t move the needle
Many organisations invest heavily in training programs, yet struggle to translate them into better execution in the field. Discover why this happens and what needs to change for impact to emerge.

Designing performance programs that translates into daily execution
Learn how to design sales performance programs that start from real business frictions, use live customer situations, and spread learning over time so teams build confidence and apply what they learn under pressure.

Peer-to-peer exchange
Share experiences and discuss real-life challenges with other leaders responsible for commercial performance and capability development.

Who is this event for?

✅  Responsible for sales performance, commercial excellence, sales enablement or revenue operations
✅  Director-, Head of, VP- and C-level only
✅  Sales team > 10 FTEs
✅  HR and L&D Leaders
Example Roles: VP/Head of Sales, CCO/CSO/CRO, Excellence/Enablement Managers

❌  Consultants
❌  Sales executives (ICs)

Where is the event?

Ghent (23 April):

Van Der Valk Ghent, Akkerhage 10,
9000 Gent

Brussels (5 May)

Van Der Valk Brussels Airport, Culliganlaan 4b,
1831 Diegem

Request Your Ticket

100% free but spots are limited

Leaders from these companies are already registered

FAQ

Who can I contact if I have additional questions about this event?

You can always contact us via email at inquiry@perpetos.com. We will be happy to answer all your questions and get back to you as soon as possible.

I can only join later, may I still register?

Yes but we expect you to be there by the time we are having the roundtable discussions. That is at 7pm.

Will food & drinks be provided?

Yes, it even includes a walking dinner.

Is there parking available?

Yes, the venue has plenty of parking spots.

Trusted Advisor

More than 41,000 employees in Sales, Marketing, Product Development and Management have already enhanced their performance with Perpetos. We have implemented Sales support solutions for dozens of local and multinational companies like Continental, Mega, MCC, Telenet, Bekaert, AG Real Estate, Picanol Group, EVS.

Start the conversation today

Challenge us to enable your business to grow up to 15% faster.
Get in touch today: call +32 2 410 11 00 or send a meeting request on inquiry@perpetos.com

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