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Build a Customer-Centric Organization

Build a Customer-Centric Organization

Maximize value for your customers

Work with us

Today’s Buyers Demand New Commercial Capabilities

Use customer focus as the cornerstone for building your entire business strategy 

Do the right thing at the right time and already know in advance what the customer will need 

Offer your customers insights, not just another sales pitch 

Detect and convert maximum value for your customers 



WATCH VIDEO

"It is not about how to sell our products, it is about understanding the customer’s buying cycle and how they want to buy"

Lucio De Risi
President & CEO Mega International

Start your improvements today!

Request your Free Consultation

Embrace the Customer-Centric Mindset to Align with the Buyer Journey

Always on your customer's wavelength

The better-informed buyer demands new commercial capabilities & competencies. We help you:

Improve your sales with a better understanding of the buying cycle and influence decision criteria towards your strengths and differentiators

Look at customers differently, connecting the dots between the customer’s environment, challenges, aspirations and your offering

Develop new strategies, tactics, and tools

Integrate a sales process that is fully aligned with the buyer journey of every decision maker in the buying process.

Embed the whole process in your CRM and other software supporting your sales efforts

Make sure sales and marketing work together towards the same goal: to inform and inspire the customer throughout the entire life cycle

Sell what the customer needs and is willing to pay for, over and above what the customer wants

Are you looking for a new Sales Process?

Read eBook
mprove your commercial performance

The Buying Clock® - a Common Language Aligned on the Buying Readiness of Decision-Makers

The Buying Clock® is a visual representation of the mental decisions buyers make during a buying cycle. Time zones on the clock represent key milestones of the decision journey. Crossing such milestones results in changes in the dynamics, focus, and behavior of the buyer. Aligning sales actions to the readiness to buy will deliver the best possible results at the lowest possible cost.

Mental phases and milestones enable an auto-adaptive sales process to:

  • Steer and coach based on the individual buying readiness of all concerned
  • Change your way of working and reporting to become truly customer-centric
  • Sell more at a lower sales cost
Perpetos Buying Clock

The Buying Clock® is part of the Buyer Aligned Selling® methodology developed and owned by the Perpetos Group

Discover Buyer Aligned Selling

Our framework is customer centric by design, customized and engaging.

Move to Buying Cycle-Aligned Sales Conversations

Build alignment and implement lasting changes.

Commercial performance focused on customer impact

Contact us

Or call us at +32 2 410 11 00 to get your questions answered right now.

Insights

We are happy to share our latest findings and insights about sales and marketing

Boosting Core Sales Skills

BLOG

Dump Your Sales Process. Focus on the Buying Cycle

People who use sales processes as their guide instead of the customer’s buying cycle often find themselves down a dead end. You are ignoring the customer’s reality in favour of your own reality.

Read the Article

BLOG

Is Solution Selling Outdated?

Solution Selling is very common jargon used in sales organisations. Companies that have introduced this method have gained a competitive advantage as a result of the way in which salespeople help customers with their purchases.

Read the Article

BLOG

Create Value in Times of Uncertainty

During periods characterized by insecurity the general attitude towards salespeople changes. In addition, customers’ focus shifts to short-term solutions and the reduction of risk. Both constitute an opportunity for enterprises and salespeople who manage to adapt to this situation quickly.

Read the Article

Perpetos team

Start your improvements today.
Challenge us with your plans and experiences.

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Trusted Advisor


More than 41,000 employees in Sales, Marketing, Product Development and Management have already enhanced their performance with Perpetos. We have implemented Sales support solutions for dozens of local and multinational companies like Continental, Mega, MCC, Telenet, Bekaert, AG Real Estate, Picanol Group, EVS.

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Challenge us to enable your business to grow up to 15% faster.
Get in touch today: call +32 2 410 11 00 or send a meeting request on inquiry@perpetos.com

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