Build a customer-centric organization

Today’s Buyers Demand New Commercial Capabilities

Use customer focus as the cornerstone for building your entire business strategy

Do the right thing at the right time and already know in advance what the customer will need

Offer your customers insights, not just another sales pitch

Detect and convert maximum value for your customers

"It is not about how to sell our products, it is about understanding the customer’s buying cycle and how they want to buy"

Lucio De Risi
President & CEO Mega International

Start your improvements today!

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Embrace the Customer-Centric Mindset to Align with the Buyer Journey

Always on your customer's wavelength

The better-informed buyer demands new commercial capabilities & competencies. We help you:

Improve your sales with a better understanding of the buying cycle and influence decision criteria towards your strengths and differentiators

Look at customers differently, connecting the dots between the customer’s environment, challenges, aspirations and your offering

Develop new strategies, tactics, and tools

Integrate a sales process that is fully aligned with the buyer journey of every decision maker in the buying process.

Embed the whole process in your CRM and other software supporting your sales efforts

Make sure sales and marketing work together towards the same goal: to inform and inspire the customer throughout the entire life cycle

Sell what the customer needs and is willing to pay for, over and above what the customer wants

Are you looking for a new Sales Process?

The Buying Clock® - a Common Language Aligned on the Buying Readiness of Decision-Makers

The Buying Clock® is a visual representation of the mental decisions buyers make during a buying cycle. Time zones on the clock represent key milestones of the decision journey. Crossing such milestones results in changes in the dynamics, focus, and behavior of the buyer. Aligning sales actions to the readiness to buy will deliver the best possible results at the lowest possible cost.

Mental phases and milestones enable an auto-adaptive sales process to: