Use customer focus as the cornerstone for building your entire business strategy
Today’s Buyers Demand New Commercial Capabilities
The better-informed buyer demands new commercial capabilities & competencies. We help you:
The Buying Clock® - a Common Language Aligned on the Buying Readiness of Decision-Makers
The Buying Clock® is a visual representation of the mental decisions buyers make during a buying cycle. Time zones on the clock represent key milestones of the decision journey. Crossing such milestones results in changes in the dynamics, focus, and behavior of the buyer. Aligning sales actions to the readiness to buy will deliver the best possible results at the lowest possible cost.
Mental phases and milestones enable an auto-adaptive sales process to:
- Steer and coach based on the individual buying readiness of all concerned
- Change your way of working and reporting to become truly customer-centric
- Sell more at a lower sales cost
The Buying Clock® is part of the Buyer Aligned Selling® methodology developed and owned by the Perpetos Group
We are happy to share our latest findings and insights about sales and marketing
During periods characterized by insecurity the general attitude towards salespeople changes. In addition, customers’ focus shifts to short-term solutions and the reduction of risk. Both constitute an opportunity for enterprises and salespeople who manage to adapt to this situation quickly.