Tel: +32 2 410 11 00 | Email: inquiry@perpetos.com
Perpetos
Perpetos
  • Industries
  • Solutions
    • Consulting
      • Improve Go-to-Market
      • Build a customer-centric organization
      • Improve Your Messaging
    • Train, Coach & Measure
      • Open Training Program
      • Sales Academy
      • Qstream Microlearning
      • Learning & Development Curriculum
  • Library
    • Blog
      Explore insights, tips, tools and articles written and collected by our experts.
    • Webinars
      Offering the most relevant content that meets your needs and those of your team.
    • eBooks, Checklists & More
      Download and learn from our knowledge and experience free of charge
  • Customer Stories
  • About usWe're hiring
    • Careers
  • Start a conversation
  • English
  • Dutch
×
Search Results
Learning & Development Curriculum

Consulting

Align processes and activities on the customer readiness to buy

Get in touch

Conversations we’d love to start with you

  • How to win over the hearts and minds of Empowered Customers
  • What are the criteria for a Sales Methodology that works for your business
  • What do you need to maximise Sales Performance and results
  • How to set up a Sales Academy to boost your team in the long term
  • How can Sales and Marketing Alignment fuel continuous improvement

Looking to optimise buyer journeys or increase the accuracy of your forecast? Keep getting stuck in sales content creation? Want to review your current performance? Or explore new ways of growing your business faster, with increased profits?

Get in Touch

Transform into a Customer-Centric Organization

We often hear that the commercial organization needs to increase pipeline, improve win rates, retain valuable customers, shorten the average sales cycle, forecast revenue more accurately, etc… but it’s a bit more difficult to assess the reason why they face such situations. And the reason is because multiple factors contribute to improve sales numbers:

  • Go-to-market, content and tools
  • Processes and the organization
  • Individual DNA, skills & capabilities

In most cases, companies do not know where to start, what the most appropriate sales initiative is and how to launch it. This is where our expert team comes into play: helping you transforming into a customer-centric organization.

Meet Our Practice Leaders
Transform into a Customer-Centric Organization
Ending the War between Sales and Marketing

Ending the War between Sales and Marketing

Nothing new here. “Ending the war between sales and marketing” is a statement from Philip Kotler in Harvard Business Review. This was in 2006 and is still amongst the most commonly heard requests from sales to marketing: make cold calling unnecessary and help me close more deals. On the other side of the coin, marketing people complain that sales do not follow up on leads that they pass on. So what does it take in the digital era to eventually foster sales and marketing collaboration?  

3 components are needed: shared metrics and rewards, experience sharing and an adaptive buyer aligned process. 

At Perpetos, we help companies:

Develop a sales content strategy and sales tools that speak to the business and the C-suite 

Reverse engineer their marketing funnel and increase chances to hit targets 

Implement drip campaigns that improve customer experience at each digital and physical touch point 

Engage with deep buyer empathy

Create go-to-market strategies based on right segmentation and solution design

Learn More

Having an Adaptive Buyer Aligned Process

Aligning with the buying process is key. From lead management and prospecting up to delivery and account management, aligning actions and messaging to the buying readiness of customers is a no brainer. What you need is building a scalable commercial organization capable of executing the business strategy while optimizing sales costs. This calls for a customer-centric sales process and a common language.

Our Business Coaches help:

Understand value from the customer's perspective

Implement an adaptive sales process

Improve efficiency through Time & Territory management

Deploy strategic account management

Identify pipeline frictions, coach opportunities

Develop lead generation and management process

Coach sales-people in the field

Get to know the team
Having an Adaptive Buyer Aligned Process
Boosting Core Sales Skills

Boosting Core Sales Skills

Core competencies in sales are the individual’s sales DNA, a sales attitude, and sales skills. It goes without saying that obtaining a minimum set of sales traits is necessary. Also, a certain willingness or drive to sell is a determining factor for success in sales. But you also need to consider and evaluate whether your team has what it takes: sales running through their veins. In sales you have more farmers than hunters. A company can ask farmers to become hunters, but if it is not in their DNA, it won’t work. 

Besides the individual’s DNA, there is your organization’s DNA. This includes multiple factors that influence sales readiness: from sales strategy to performance management. Management needs to clarify and drive the organization towards becoming a leader either through product leadership, customer intimacy or operational excellence. 

Once the DNA is clarified and goals are defined, an organization can start searching for the people who have the tenacity to achieve those same goals. 

Once both the individual and corporate DNA have been taken into account, sales management can consider the next step: people development through training & coaching.

Read More

Successfull companies are arming their commercial teams with the skills and content they need to help identify and solve the client’s biggest challenges. To enable this, they improve the sales pitch, build a customer-centric organization, and train & coach the extended commercial team.

Improve Your
Messaging

by translating their strong points into clear messages, so as to transform their added value into larger margins and conversions.

Use our Framework

Improve Your Messaging

Ending the War between Sales and Marketing

Build a Customer-Centric Organization

to make sure the sales team undertakes the right actions at the right time in order to shorten the sales process while improving their chance of success.

Work With Us

Customer-Centric

Train, Coach & Measure

by creating outcome-based learning roadmaps that drive desired selling behaviors through ongoing coaching and learning reinforcement. Read more

Learn With Us

Train, Coach & Measure

Perpetos team

Start your improvements today.
Challenge us with your plans and experiences.

Contact us

Perpetos Newsletter

Stay informed of the latest developments
in sales & marketing

Subscribe to our news

Trusted Advisor


More than 41,000 employees in Sales, Marketing, Product Development and Management have already enhanced their performance with Perpetos. We have implemented Sales support solutions for dozens of local and multinational companies like Continental, Mega, MCC, Telenet, Bekaert, AG Real Estate, Picanol Group, EVS.

Start the conversation today


Challenge us to enable your business to grow up to 15% faster.
Get in touch today: call +32 2 410 11 00 or send a meeting request on inquiry@perpetos.com

© Copyright Perpetos   |   Privacy Policy