Sales leaders in the tech industry can detect the challenge of longer sales cycles through a few key indicators within their organizations.

Does it still make sense to present the sales process as a linear multi-step progression?

Companies invest a lot of money in developing content that supports sales, but often see no return on their investment.

Human interaction is still incredibly valuable for assessing your customer’s potential and influencing their decisions – something we sometimes forget in today’s hectic world with so much focus on data.
1 2 3 6