Industry focus:
we meet your needs

Shifting business models, digital disturbance, ...having the greatest products, services or employees will no longer do. The most successful companies also build a long-term relationship with their customers, thanks to thorough sector expertise and smart partnerships.  

Outperforming others in this digital world is only possible by offering the best customer experiences at the right time, with the right message and the right people.

We help business service organizations to create customer experiences that are digital, simple and tuned to what customers value. We offer a holistic approach that saves money, reduces complexity, builds commercial capacity and increases customer satisfaction.

We help business service organizations implement a roadmap that enables Sales & Marketing use the challenges of the Digital Era to their advantage. We achieve significant performance improvements with a customer-centric methodology, frameworks, training, coaching and the use of technology to shorten sales cycles, maximize sales margins and conversion rates and reduce the cost of sales.

At this moment, our economy is being disrupted. The healthcare industry is at the hearth of this. The race for the covid vaccine, the (temporary) decrease in non-covid related care, the impact of data and digital, …  

Notwithstanding this, the sector’s commercial landscape has a huge variety which entails a high complexity: channel optimization, reimbursements, compliance, patient outcomes, mergers in segments impacting buying patterns, … 

Commercial people need to be equipped to handle this multitude of changes. As a commercial leader, how do you: 

• make sure your sales force has the right approach to impact decision making at a recently merged pharmacy chain or a centralized buying unit of multiple hospitals or elderly care institutions? 
• optimize your cost of sales using hybrid selling?
• align your commercial organization to the buyer(s) journey?
• impact channel performance?
• balance medical or technical profiles and other profiles in your sales team? 

We boost commercial effectiveness. We achieve this by implementing a systemic approach. How performant are you in hybrid selling? How dynamic is your portfolio management? Is your sales team aligned to the buyer journey?  
  
Whether small or big, we approach this as a change project adapted to the specificities of your business. We use proven learning and adoption methods to offer the best learning experience, underpinned by tooling and coaching in order to create the highest adoption with a sustaining impact. 

Boundaries between different technologies are blurring as the digital transformation will deliver a new set of platform and architecture capabilities to enable fast, reliable and secure data exchange whilst controlling cost.

Connecting people to deliver the best user experience is at the heart of this transformation where the buyer journey dictates new commercial approaches and an improved collaboration between all customer-related teams.

We help ICT & Technology companies to support the digital transformation of their customers by building the commercial capabilities to ensure the right mix of human and digital touchpoints and refine conversations in the customer journey.

We do this through the implementation of a customer-centric methodology, frameworks, training, coaching and the use of learning technology to enable Sales & Marketing to turn the challenges of the Digital Era to their advantage. This results in significant performance gains in sales margins, conversion rates and cost of sales reduction.

We have worked in and with a broad range of telco and IT companies.

We know the challenges and speak the same language.

We leverage our expertise to improve your commercial efficiency.

Customers want increasingly more product diversification and customization capabilities, combined with increased delivery expectations. This requires further automation and digitalization and the necessary software and hardware platforms to cope with these customer expectations and provide the necessary visibility through optimized manufacturing processes and digital workflows.

The customer experience is at the heart of the Industry 4.0 transformation and the buyer journey dictates new commercial approaches and improved collaboration between all customer-related teams at any manufacturer.

We help manufacturing companies across different industries to meet the increased demands by their customers by building the commercial capabilities that ensure the right mix of human and digital touchpoints and refine conversations in the customer journey.

Due to the abundance of information on the internet prospects have certain expectations and convictions before meeting you. Selling without taking these into account will no longer suffice.

How far along is your prospect in his/her search? How urgent is the investment? Renovating existing real estate or rather buying a new development…? Is one prepared to buy from plan? Is the prospect currently comparing certain concrete alternatives?

Each one of these examples relating to the prospect’s context require a different sales approach to consistently achieve strong results.

Applying sales techniques will only lead to the best possible results when one considers the prospect’s buying process.

Challenge us with your plans

We help salespeople develop skills that are essential today to have meaningful conversations with prospects and sell better in this digital age.

It has indeed become paramount to align you actions and topics of conversation to where the prospect is in the buying cycle. It is all about facilitating the customer’s decision-making process and at the same time influencing this decision to your advantage. For private living the connection with living experience will make the difference.

Marketing also has an important responsibility. Providing the right messaging for the right target audience based on their experience and where they are in their buying cycle will not only significantly impact sales, but also lead generation.

As such we help for example real estate developers to fine-tune and strengthen their market and sales approach for each development phase.

Broad practical experience with real estate developers and real estate agents

Our trainings are recognized by BIV!

Our passion for impact and results