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Improve Go-to-Market

Identify what transformation will drive the most impact for your sales organization

Consider your broader goals

Identify specific sales effectiveness challenges

Pave the way to overcome them

Not sure where to start?

Talk to one of our experts
Improve Go-To-Market

Areas Where We Can Help

Sales Process

Bring focus on improving the profit generated by allocating the right inside and outside resources to the right channels to market.

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Sales Talent & Management

Inspire top talent to give team direction and make sure everybody speaks the same language will drive excelling performance.

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B2B Go-to-Market

Make clear with a detailed action plan how your company will reach target customers and achieve competitive advantage.

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Sales & Marketing Collaboration

Sales and marketing can no longer be allowed to operate as two separate departments working alongside each other.

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Sales Process

Learn to develop and implement a strategic go-to-market plan with an optimal mix of direct sales, indirect sales, telesales and digital resources.

Topics we address include (non-exhausitive list):

  • Building long term strategic customer relations
  • Customer portfolio segmentation & dynamic management
  • (Key) Account development strategies
  • Selling to a complex buying center
  • Selling as a team to develop the customer potential
  • Interaction model implementation
  • Partner portfolio segmentation & management
  • Digitally enabled prospecting
Perpetos Sales Process
B2B Go-to-Market

B2B Go-to-Market

You need a proven process to craft a carefully thought out Go-to-Market (GTM) strategy and action plan. Make clear to everyone which audience to chase, stand out from the crowd and step into the market at the right time, neither too early, nor too soon.

Our business coaches can support your GTM with a proven step-by-step process built up throughout years of experience to:

  • Define product market-couples
  • Picture key buyer personas
  • Map capabilities required to solve their problems
  • Prepare the business plan
  • Identify the right marketing and sales strategy

Sales Talent & Management

At Perpetos, we are convinced that sales is a team sport and all the sales talents need to be aligned on the targets in order to excel.

Inspiring top talent to give team direction and making sure everybody speaks the same language will drive excelling performance. This creates a circle of success and attracts new talent with the right spirit for future growth.

Sales Talent & Management
Sales & Marketing Collaboration

Sales & Marketing Collaboration

Sales and marketing can no longer be allowed to operate as two separate departments working alongside each other. Even though lots of companies have tried to bring sales & marketing in line over the last years, most are still working in different silos.

Things can be improved by harmonizing all marketing and sales activities with the market and potential customers’ readiness to buy. We call this Buyer-Aligned Collaboration, and it ensures the highest possible impact at the lowest possible sales cost. Check our

Lead Generation Starter Kit and how to generate insights-driven content before and after a sales rep enters the picture.

Check our tools

Customer Stories



WATCH VIDEO

"It is important to anchor the learnings in your marketing and CRM-systems."

GOELE GORIS
Global HR Director at Agfa Healthcare

Perpetos team

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Trusted Advisor


More than 41,000 employees in Sales, Marketing, Product Development and Management have already enhanced their performance with Perpetos. We have implemented Sales support solutions for dozens of local and multinational companies like Continental, Mega, MCC, Telenet, Bekaert, AG Real Estate, Picanol Group, EVS.

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Challenge us to enable your business to grow up to 15% faster.
Get in touch today: call +32 2 410 11 00 or send a meeting request on inquiry@perpetos.com

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