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Areas Where We Can Help
Learn to develop and implement a strategic go-to-market plan with an optimal mix of direct sales, indirect sales, telesales and digital resources.
Topics we address include (non-exhausitive list):
- Building long term strategic customer relations
- Customer portfolio segmentation & dynamic management
- (Key) Account development strategies
- Selling to a complex buying center
- Selling as a team to develop the customer potential
- Interaction model implementation
- Partner portfolio segmentation & management
- Digitally enabled prospecting
You need a proven process to craft a carefully thought out Go-to-Market (GTM) strategy and action plan. Make clear to everyone which audience to chase, stand out from the crowd and step into the market at the right time, neither too early, nor too soon.
Our business coaches can support your GTM with a proven step-by-step process built up throughout years of experience to:
- Define product market-couples
- Picture key buyer personas
- Map capabilities required to solve their problems
- Prepare the business plan
- Identify the right marketing and sales strategy
Sales Talent & Management
At Perpetos, we are convinced that sales is a team sport and all the sales talents need to be aligned on the targets in order to excel.
Inspiring top talent to give team direction and making sure everybody speaks the same language will drive excelling performance. This creates a circle of success and attracts new talent with the right spirit for future growth.
Sales & Marketing Collaboration
Sales and marketing can no longer be allowed to operate as two separate departments working alongside each other. Even though lots of companies have tried to bring sales & marketing in line over the last years, most are still working in different silos.
Things can be improved by harmonizing all marketing and sales activities with the market and potential customers’ readiness to buy. We call this Buyer-Aligned Collaboration, and it ensures the highest possible impact at the lowest possible sales cost. Check our