How to align Sales and Marketing


Sales and Marketing alignment

Sales & Marketing alignment has been a challenge for decades. Yet most companies still struggle today. In this webinar we will share best practices on how to improve collaboration and experience sharing. Time to stop the ongoing battle between sales and marketing. Take a new look at activities and responsibilities, and create a value chain that helps your customers buy from you.

Sales Productivity: Selling vs. buying

Buyer journey enablement

Today most companies are faced with fierce competition and changing customer buying behavior. In this fresh sales webinar you will uncover how to use this to your advantage. Increased win-rates and combined with less press pressure will be the result.

Overcoming the Sales Learning Curve

Research shows a year over year continued degradation of sales quota attainment. The learning process of each seller should also become part of the corporate culture. Your sales team needs permanent training and coaching. Find out what can management do in this eye-opening webinar.

Effective Sales Management in today's buyer driven economy

Empowered salesman

Buying behaviour has fundamentally changed over the past ten years. But there are still lots of companies approaching buyers of today with outdated best practices and mindsets, or continuing to advocate the old way of selling. Research shows that sales management continues to struggle with performance management in this changing environment. In this webinar we share the keys for sales management to be the driver for growth and continuous improvement.