A Perpetos in-person event
An unique experience where knowledge and insight merge to inspire senior leaders.
Let’s tap into each other’s insights to close more deals faster and with a lower cost of sales.
Should you have any questions or wish to dive deeper into any of the topics discussed, don’t hesitate to reach out. Whether it’s tackling a specific challenge or exploring a new opportunity, we are here to support you in achieving your goals.
Executive Summary
Keynote by Pascal Persyn – November 5, 2025
From Productivity to Strategic Orchestration
Pascal Persyn opened with a challenge to decades of commercial convention: the linear sales process is broken. Every buying cycle is unique, shaped by fuzzy logic, multiple stakeholders, and unpredictable timing. Rather than chasing productivity through process compliance, he urged companies to focus on strategic orchestration — aligning marketing, sales, and product teams around the customer’s buying journey.
“It’s not about sales process; it’s about facilitating the buying process. The name of the game has changed from sales productivity to strategic orchestration.” – Pascal Persyn
Roundtable Discussions – key themes:
- Late entry into the buying process
- Misaligned incentives driving short-termism
- The evolving role of sales leadership
- Balancing profiles and specialization
- From activity to qualification discipline
- Reframing customer conversations around change
- Adapting to buying group complexity
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The Frictionless Pipeline: Close More, Faster – Keynote by Pascal Persyn
The Frictionless Pipeline: Close More, Faster – Keynote by Pascal Persyn
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