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Sales Performance Benchmark

Do you want to compare your sales performance and customer orientation with best in class companies?

Are you able to realise your commercial potential?

How do you score on all aspects influencing your sales performance?

Being customer friendly and knowing your products and customer benefits is no longer sufficient in today’s market. The better informed customers expect that your sales and marketing people know them inside out even before accepting a meeting.

They expect you to be relevant in each digital and human touchpoint. Being able to picture a better future based on your collaboration as well as showing the added value. This is the only way to optimise your cost of sales as well as your conversion rates. This has been confirmed by research done by SiriusDecisions, the Aberdeen Group as well as CSO Insights.

Are your people, processes, tools and use of technology such as CRM adapted to this new reality?
This test will not only score your company on these aspects but will also benchmark your results with best in class companies.

Take the test now and find out where you can realize the fastest improvements.

Take the test now









1. Important cases are discussed within the sales team to share experiences.

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2. Customer information is systematically used for product improvements.

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3. Our organisation’s strengths influence prospective customers’ decision-making criteria.

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4. Sales, marketing and other support services are one strong team.

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5. We have, or are building, an excellent relationship with all the decision makers at the customer.

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6. There are no sellers who are responsible for a large part of the revenue.

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7. The CRM system is consistently used by multiple departments.

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8. Management stimulates experience sharing and self-coaching.

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9. Everyone uses the same terms and definitions for specific moments in a sales process.

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10. Everyone in our organisation learns from the successes achieved in other departments.

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11. Internal and external communications are simultaneously prepared and send out.

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12. Our offering provides more added value than our direct competitors' offering.

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13. Our CRM system contains specific information about every person involved in the buying process at the customer

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14. Our objectives and reporting are consistent across all departments.

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15. Our customers usually pay more for our products and services.

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16. Sales use CRM to coach themselves and improve their activities.

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17. We also use sales documentation (‘collateral’) to describe our customers’ challenges.

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18. Our sales people are in contact with several customer contacts throughout the various stages of a sales process.

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19. We map out a customer’s desired future situation before presenting our products and offering.

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20. Sales and marketing reporting is used to support the personal development of all employees.

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21. We have a formal process for customer retention and acquisition which various departments contribute to.

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22. We provide the sales department with tools that help them communicate with customers.

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23. We rarely have to make more than one proposal for the same opportunity.

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24. We also organize sales training targeted at specific customer groups.

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25. We know and measure the link between sales activities and sales results.

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26. We systematically make calls to follow up on deals that have been won and lost. The resulting information is processed in our sales approach.

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27. We work with a training plan to keep our sales team focussed.

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28. Over 75% of our sales people achieve their annual target

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Trusted advisor


More than 41.000 employees in Sales, Marketing, Product Development and Management have already enhanced their performance with Perpetos. We have implemented Sales support solutions for dozens of local and multinational companies like Atlas Copco, Proximus, CH Robinson, Continental and Panalpina.

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Challenge us to enable your business to grow up to 17% faster. Get in touch today: call +32 2 410 11 00 or send a meeting request on customer@perpetos.com
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