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Sales Performance Benchmark

Benchmark your company against against 'Best in Class'. Are you maximizing your potential?

Do you want to compare your sales performance and customer orientation with best in class companies?

Are you able to realise your commercial potential?

How do you score on all aspects influencing your sales performance?

Are your people, processes, tools and use of technology such as CRM adapted to this new reality?

This test will not only score your company on these aspects, but will also benchmark your results with best in class companies.

Being customer friendly and knowing your products and customer benefits is no longer sufficient in today’s market. The better informed customers expect that your sales and marketing people know them inside out even before accepting a meeting.

They expect you to be relevant in each digital and human touchpoint. Being able to picture a better future based on your collaboration as well as showing the added value. This is the only way to optimise your cost of sales as well as your conversion rates. This has been confirmed by research done by SiriusDecisions, the Aberdeen Group as well as CSO Insights.

Take the test now and find out where you can realize the fastest improvements.



1. Important cases are discussed within the sales team to share experiences.

How does your company score?

How important do you think it is?


2. Customer information is systematically used for product improvements.

How does your company score?

How important do you think it is?


3. Our organisation’s strengths influence prospective customers’ decision-making criteria.

How does your company score?

How important do you think it is?


4. Sales, marketing and other support services are one strong team.

How does your company score?

How important do you think it is?


5. We have, or are building, an excellent relationship with all the decision makers at the customer.

How does your company score?

How important do you think it is?


6. There are no sellers who are responsible for a large part of the revenue.

How does your company score?

How important do you think it is?


7. The CRM system is consistently used by multiple departments.

How does your company score?

How important do you think it is?


8. Management stimulates experience sharing and self-coaching.

How does your company score?

How important do you think it is?


9. Everyone uses the same terms and definitions for specific moments in a sales process.

How does your company score?

How important do you think it is?


10. Everyone in our organisation learns from the successes achieved in other departments.

How does your company score?

How important do you think it is?

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11. Internal and external communications are simultaneously prepared and send out.

How does your company score?

How important do you think it is?


12. Our offering provides more added value than our direct competitors' offering.

How does your company score?

How important do you think it is?


13. Our CRM system contains specific information about every person involved in the buying process at the customer

How does your company score?

How important do you think it is?


14. Our objectives and reporting are consistent across all departments.

How does your company score?

How important do you think it is?


15. Our customers usually pay more for our products and services.

How does your company score?

How important do you think it is?


16. Sales use CRM to coach themselves and improve their activities.

How does your company score?

How important do you think it is?


17. We also use sales documentation (‘collateral’) to describe our customers’ challenges.

How does your company score?

How important do you think it is?


18. Our sales people are in contact with several customer contacts throughout the various stages of a sales process.

How does your company score?

How important do you think it is?


19. We map out a customer’s desired future situation before presenting our products and offering.

How does your company score?

How important do you think it is?


20. Sales and marketing reporting is used to support the personal development of all employees.

How does your company score?

How important do you think it is?

Continue

21. We have a formal process for customer retention and acquisition which various departments contribute to.

How does your company score?

How important do you think it is?


22. We provide the sales department with tools that help them communicate with customers.

How does your company score?

How important do you think it is?


23. We rarely have to make more than one proposal for the same opportunity.

How does your company score?

How important do you think it is?


24. We also organize sales training targeted at specific customer groups.

How does your company score?

How important do you think it is?


25. We know and measure the link between sales activities and sales results.

How does your company score?

How important do you think it is?


26. We systematically make calls to follow up on deals that have been won and lost. The resulting information is processed in our sales approach.

How does your company score?

How important do you think it is?


27. We work with a training plan to keep our sales team focussed.

How does your company score?

How important do you think it is?


28. Over 75% of our sales people achieve their annual target

How does your company score?

How important do you think it is?






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Sales Performance Benchmark - How does your company score
Sales Performance Benchmark - How important do you think it is
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Trusted Advisor


More than 41,000 employees in Sales, Marketing, Product Development and Management have already enhanced their performance with Perpetos. We have implemented Sales support solutions for dozens of local and multinational companies like Continental, Mega, MCC, Telenet, Bekaert, AG Real Estate, Picanol Group, EVS.

Start the conversation today


Challenge us to enable your business to grow up to 15% faster.
Get in touch today: call +32 2 410 11 00 or send a meeting request on inquiry@perpetos.com

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