A Perpetos in-person event
An unique experience where knowledge and insight merge to inspire senior leaders. Let’s tap into each other’s insights to move from “Account Management” to “Account Expansion”
Should you have any questions or wish to dive deeper into any of the topics discussed, don’t hesitate to reach out. Whether it’s tackling a specific challenge or exploring a new opportunity, we are here to support you in achieving your goals.
Executive Summary
Keynote by Pascal Persyn – May 14, 2025
A New Commercial Mandate
For most companies, existing customers hold the greatest opportunity for profitable growth—at a far lower cost of sales than acquiring new ones. Yet commercial teams often focus on new logos while overlooking untapped value sitting in plain sight. But this shift isn’t tactical—it’s transformational.
Pascal Persyn opened with a decisive call:
“We must stop extracting value and start enabling outcomes for our customers.”
Roundtable Discussions – key themes:
- Management’s Role in Growing Existing Customers
- Salesperson Expectations & Capability Building
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Winning with Existing Customers – Commercial Excellence in Complex Buying Dynamics
by Pascal Persyn
Winning with Existing Customers – Commercial Excellence in Complex Buying Dynamics,
Keynote by Pascal Persyn
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