1. Clear definitions
Clear definitions and agreements about the rules for Sales and Marketing
Lead Generation in the digital era
Lead Generation used to be quite a simple process in the information-poor age we lived in until recently. But the better-informed customer started setting new challenges for Sales and Marketing. Buyers do their research online now, and find and share other people’s opinions and experiences on social media.
Our customers typically see these results
• 56% increase of revenue generated by Marketing
• 97%+ leads followed up within defined time frame
• -22% of lead follow-up cost
• Conversion rate on marketing generated leads x3
• Sales and Marketing finally working together
With your Starter Kit you will get
7 Questions to ask
Your Lead Generation Service Provider
Demand Generation is complex and it is easy to overlook some key abilities if you are not an expert.
Print this hands-on Checklist prior to your meetings with service providers.
- Are Sales & Marketing accepted rules of engagement part of the deal
- Do they provide a Sales-ready Marketing process
- Do they have experience with building CRM dashboards
Download the checklist to access all 7 questions
« Zetes was not generating enough quality leads. At the same time, our key account managers were predominantly more farmers than hunters. Perpetos helped us to implement a strong, measurable process and an integrated sales & marketing collaboration. We are no longer concentrating on our individual activities, but on how to jointly influence buying readiness and generate revenue »
Hervé Toussaint, Corporate Marketing Director Zetes
Download our knowhow for free. Resources
eBook Demand Generation as a growth enabler
How to lift your Demand Generation to the Digital Era
In this eBook, you will learn how successful companies use Lead Generation to stimulate their opportunities for growth. To do this, they redefine the focus of Sales & Marketing to better match the new requirements of the digital era.
Take the test if you want to detect potential gaps in your current Demand Generation program. Our quick-scan covers process performance, use of technology, definitions used between Sales and Marketing as well as their level of collaboration, in just a few minutes of your time!
Worksheet Reverse-engineer your Marketing Funnel
From revenue contribution back to # of leads in 5 steps
In today’s world, companies expect marketing to be more and more revenue driven and share the responsibility with sales. Our step-by-step approach will help you calculate the number of leads that Marketing needs to generate in order to reach their revenue contribution target