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Lead Generation Starter Kit

Lift your Demand Generation to the Digital Era

Lead Generation used to be quite a simple process in the information-poor age we lived in until recently. But the better-informed customer started setting new challenges for Sales and Marketing. Buyers do their research online now, and find and share other people’s opinions and experiences on social media. 

 

Talk to an Expert

Product details

Our Lead Generation Starter Kit helps to build a digital-era-proof program on 3 key elements

Clear definitions

Clear definitions and agreements about the rules for Sales and Marketing

Marketing Contribution

Reverse calculation from your target to the number and type of leads required

Collaboration

Integrated way of working based on readiness to buy

Our customers typically see these results

Conversion rate on marketing generated leads x3

Sales and Marketing finally working together

–22%

of lead follow-up cost

56%

increase of revenue generated by Marketing

+97%

leads followed up within defined time frame

Lift your Demand Generation to the Digital Era. Order your Starter Kit now!

Price: € 8.450

Perpetos can help you build
a digital-era-proof Lead Generation program.

With your Starter Kit you will get:

An audit of your current lead process

 

Insights into conversion rates and funnel frictions

 

An actionable improvement program

Download our step-by-step approach

7 Questions to ask. Your Lead Generation Service Provider

Demand Generation is complex and it is easy to overlook some key abilities if you are not an expert. Print this hands-on Checklist prior to your meetings with service providers.

  • 1. Are Sales & Marketing accepted rules of engagement part of the deal?
  • 2. Do they provide a Sales-ready Marketing process?
  • 3. Do they have experience with building CRM dashboards?

Download the checklist to access all 7 questions

“Zetes wasn’t generating enough leads and the quality of the leads was disappointing. At the same time, our key account managers were dominantly more farmers than hunters. Perpetos helped us develop a strong alignment and interaction between sales and marketing to solve these challenges. We are no longer concentrating on our selling process, but on the prospective client’s buying cycle.”

Hervé Toussaint, Corporate Marketing Director
Zetes

Download our knowhow for free

EBOOK

Demand Generation as a growth enabler. How to lift Demand Generation to the Digital Era

In this eBook, you will learn how successful companies use Lead Generation to stimulate their opportunities for growth. To do this, they redefine the focus of Sales & Marketing to better match the new requirements of the digital era.

Download eBook

QUICK-SCAN

Test your Demand Generation Performance

Detect potential gaps in your Demand Generation program. Our quick-scan covers process performance, use of technology, definitions used between Sales and Marketing as well as collaboration, in just a few minutes of your time!

Do the Test

WORKSHEET

Reverse-engineer your Marketing Funnel

Companies expect marketing to be more and more revenue driven and share the responsibility with sales. The worksheet will help you calculate the number of leads that Marketing needs to generate to reach their revenue contribution target

Download Worksheet

Perpetos team

Start your improvements today.
Challenge us with your plans and experiences.

Contact an expert

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Trusted advisor


More than 41,000 employees in Sales, Marketing, Product Development and Management have already enhanced their performance with Perpetos. We have implemented Sales support solutions for dozens of local and multinational companies like Continental, Mega, MCC, Telenet, Bekaert, AG Real Estate, Picanol Group, EVS

Start a conversation today


Challenge us to enable your business to grow up to 15% faster. Get in touch today: call +32 2 410 11 00 or send a meeting request on customer@perpetos.com
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