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Exclusive In-Person Event | Keynote, roundtable & Dinner

CRM as Sales Accelerator

How to turn your CRM from an admin tool to a sales accelerator

📍 Ghent
Tuesday February 24, 2026

📍 Brussels
Thursday March 5, 2026

Request Your Ticket

* this event is free, but your ticket request must get approved

Hosted in partnership with

+35

Commercial leaders

100%

Director and above

EXCLUSIVE

Access

What's On The Agenda

Join us for an exclusive in-person event where you’ll gain fresh inspiration and practical strategies to leverage the CRM as a true commercial accelerator

17.00 - 17.50 | Welcoming with a drink & casual networking

Doors open at 17:00 (CET). Check-in at the entrance where we’ll stand ready with refreshments to kick off the evening. You’ll get to settle in, grab a drink, and start networking casually with fellow attendees before the formal sessions begin.

17.50 - 18.00 | Welcome speech

Pascal Persyn, CEO of Perpetos, will open the event by introducing the Commercial Excellence Collective – a community we hope you would want to be a part of!

18.00 - 18.45 | Keynote by Pascal Persyn “How to turn CRM into a sales accelerator and where to start”

Most B2B companies have a CRM. Few have high adoption and reliable data.

This keynote dives into the root causes and barriers that keep CRM stuck in reporting mode with too low adoption. Through concrete real-life cases, we show how to grow CRM into real sales acceleration.

Topics include how a commercial plan gets translated into CRM based orchestration of customer activities. Building and keeping a balanced pipeline, in the moment steering and coaching, simplifying the user experience, driving adoption and business visibility.

AI augmented execution is part of the story as a lever on a solid CRM foundation.

You leave with a clear view of where to start and a short list of must-haves to guide your next CRM decisions.

19.00 -19.45 | Roundtable Discussion

Following the keynote, we'll break into small roundtable discussions where you can dig deeper into what resonates most with your situation.

This is the moment to reflect on the ideas mentioned during the keynote, share your own experiences, and learn from others facing similar challenges.

You’ll exchange practical solutions, discuss what's worked (and what hasn't), and explore what approaches could make the biggest difference for your organization.

19.45 - 20.00 | Debrief from the roundtables

Each table moderator will report back the main discussion points to the full group.

20.00 - 22.00 | Walking Dinner + Networking

Enjoy a relaxed walking dinner where you can continue conversations from the roundtable discussions in a more informal setting. Build deeper connections with fellow leaders over great food and drinks.

Request Your Ticket
Last Event Aftermovie

Why should you join us?

On February 24 (Ghent) and March 5 (Brussels), we bring senior leaders together to put an end to all CRM non-sense.

Discover a new lens for CRM success
Learn how to design your CRM around adoption. Using it should become the natural path to winning more deals, not just another administrative task.

Proven practices to unlock growth
Learn how to orchestrate your commercial activities so your CRM guides teams to take the right action, with the right person, at the right time.

Peer-to-peer exchange
Discuss real-life challenges and solutions with other senior leaders facing the same issues in a safe, collaborative environment.

Who is this event for?

✅  Responsible for sales performance, commercial excellence, sales enablement or revenue operations
✅  Director-, Head of, VP- and C-level only
✅  Sales team > 10 FTEs
Example Roles: VP/Head of Sales, CCO/CSO/CRO, Excellence/Enablement Managers

❌  Consultants
❌  Sales executives (ICs)

Where is the event?

Ghent (24 February):

delaware Ghent HQ, Amelia Earhartlaan 10,
9051 Gent

Brussels (5 March)

Van Der Valk Brussels Airport, Culliganlaan 4b,
1831 Diegem

Request Your Ticket

100% free but spots are limited

Leaders from these companies are already registered

FAQ

Who can I contact if I have additional questions about this event?

You can always contact us via email at inquiry@perpetos.com. We will be happy to answer all your questions and get back to you as soon as possible.

I can only join later, may I still register?

Yes but we expect you to be there by the time we are having the roundtable discussions. That is at 7pm.

Will food & drinks be provided?

Yes, it even includes a walking dinner.

Is there parking available?

Yes, the venue has plenty of parking spots.

Trusted Advisor

More than 41,000 employees in Sales, Marketing, Product Development and Management have already enhanced their performance with Perpetos. We have implemented Sales support solutions for dozens of local and multinational companies like Continental, Mega, MCC, Telenet, Bekaert, AG Real Estate, Picanol Group, EVS.

Start the conversation today

Challenge us to enable your business to grow up to 15% faster.
Get in touch today: call +32 2 410 11 00 or send a meeting request on inquiry@perpetos.com

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