Exclusive Event | Keynote, roundtable & Dinner
CRM as Sales Accelerator
How to turn your CRM from an admin tool to a sales accelerator
In partnership with
A Perpetos in-person event
An unique experience where knowledge and insight merge to inspire senior leaders. Let’s tap into each other’s insights to make the CRM a true Sales Accelerator.
Should you have any questions or wish to dive deeper into any of the topics discussed, don’t hesitate to reach out. Whether it’s tackling a specific challenge or exploring a new opportunity, we are here to support you in achieving your goal
Handout
Keynote by Pascal Persyn – February 24 and March 5, 2026
Rethinking the role of CRM
Despite decades of investment, CRM adoption remains low and many systems still function primarily as administrative tools. In this keynote, Pascal Persyn argues that CRM should instead serve as a commercial acceleration engine. One that helps teams orchestrate customer interactions, focus on the right opportunities, and drive meaningful sales conversations.
“If your CRM only reports activity, your team won’t use it. A real CRM tells salespeople what to do next, with whom, and by when.” – Pascal Persyn
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Rethinking the role of CRM – Keynote by Pascal Persyn
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“Ontdek hoe je CRM de commerciële motor van je organisatie wordt: die niet akkeen technisch werkt; maar vooral commercieel rendeert” (dutch only)
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Don’t miss what’s coming next
Join us next quarter for an evening around one central question: how do you make sales training stick?
In this session, we will explore how training and coaching can translate into real behavioral change in daily work. So sales teams can apply more, perform better and gain more confidence in the field.
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