Spot the missed milestone that quietly froze a deal while your CRM still said "in progress".
Live webinar series
Marketing & Sales Orchestration, done right
A two-part live series for B2B commercial leaders.
We unpack why good deals go quiet while the pipeline looks healthy, and how to rebuild your commercial engine around the way buyers actually buy.
2 live sessions|~60 min each|Dutch or English|Free to attend
The commercial engine runs, but… the numbers still miss
CRM is live, marketing delivers leads, sales works them. Sales and marketing are aligned. And still, too many good deals go quiet. The champion is engaged, the budget exists, and then nothing moves.
The usual answer is “more”. More leads, more activity, more push toward the close. It feels right. Alas, it rarely works. Because the problem sits somewhere other than where everyone is looking.
Over two evenings, we name where it actually sits, and what you do first. Expect to challenge your existing frame of thinking, and to leave each session with an instrument you can run on a real deal the next morning, putting theory into practice.
The engine runs hard. The output gauge barely moves. That gap is what these two evenings
diagnose.
After these two evenings, you can name why a deal stalls, and what to do about it
Both evenings run on one shared instrument: the Buying Clock®
The Buying Clock® helps teams read where each stakeholder really stands in their individual decision process. So sales and marketing can align stakeholders faster, reduce decision friction, and move opportunities forward with less guesswork.
Two evenings, one through-line
Each works on its own. Together they are the full picture. Both are available in Dutch and in English. Pick your language when you register, and you are booked for both.
Webinar 1
Why good deals stall, and why more leads won't fix it.
July 28, 16:30–17:30 CET (Dutch) · July 30, 16:30–17:30 CET (English)
- The four things that must line up at once, or a deal stops moving
- The Buying Clock™: a shared language for where the buyer really stands
- Why progression, not pain, is the engine of a buying decision
- From lead generation to demand: warming the market you are not yet talking to
Webinar 2
Orchestration in practice: the method, the technology, and AI as coach.
Aug 6, 16:30–17:30 CET (Dutch) · Aug 4, 16:30–17:30 CET (English)
- Why you can read buying intent but never measure it, and what a human touchpoint sees that a dashboard can't
- Steering on the anatomy of friction: wrong timing and the activity gap
- CRM as shared commercial infrastructure, not a reporting chore
- "Let AI prompt your team, not the other way around": AI as a coach on the clock, not a megaphone on bad data
Session 1 gives you the language. Session 2 puts it to work.
You can join either on
its own, but the two together are the journey.
Is this for you?
You already solved Marketing & Sales alignment. You are here for the next question.
This series was created with a C-level audience in mind: CCO, CSO, CMO, CEO with P&L on the line. But each session is also highly relevant for the people who turn that thinking into practice. The VPs and directors who lead a team, and the enablement roles around them: commercial excellence, sales enablement, marketing operations, and CRM owners.
What they share is a working commercial machine that still sees deals stall, forecasts miss, and AI pilots underdeliver. If you are looking for your first lead-gen tactic, this is not your evening. If you have done the obvious work and want the diagnosis underneath the symptom, it is.
The numbers behind the stall.
A few things we'll unpack:
40-60%
of B2B pipeline is lost to no decision, not to a competitor.
We'll show you why, and what moves it.
The JOLT Effect, analysis of 2.5M sales conversations
2:1
is roughly how much heavier the brain weighs a loss than an equal gain.
That's why standing still can feel safer to a buyer than change, and why piling on more pain rarely moves them.
Kahneman & Tversky, prospect theory, 1979
~13
people shape an average B2B buying decision.
You scored one vote. The verdict needs the room.
Forrester Buyers' Journey Survey
95%
of your market is not buying at any given moment.
A machine aimed only at the other 5% leaves your future customers cold.
LinkedIn B2B Institute / Ehrenberg-Bass
🎁
For those who join both, live
Attend both sessions live and win a free gift.
Attend both sessions live and there’s a small surprise gift waiting for you at the end. We are keeping what it is to ourselves for now. It is worth being there for.
Recordings won’t get you this one.
How it works
Sign up once for both sessions, in your preferred language.
You will be registered for Webinar 1 and Webinar 2 in the language you pick. Calendar holds and a confirmation email follow immediately.
A few quick answers
Do I have to attend both?
No. Each session stands on its own. But one registration books you for both, and the two together are the full picture (and the only way to the surprise).
What if I can't make it live?
Dutch or English?
What does it cost?
Will you call me to sell something?
Your pipeline isn't short of leads. Your deals are just short of momentum.
Two evenings on why, and what to do first.