This event features a dynamic conversation between Pascal Persyn, a seasoned industry expert in negotiations, and Professor Deva Rangarajan, whose groundbreaking research has redefined our understanding of negotiation dynamics.

In this insightful discussion, Pascal Persyn and Professor Deva Rangarajan have covered:

> Strategic Pre-Negotiation Techniques:

Discover how 89% of negotiation outcomes are decided before the conversation even starts, and learn how to leverage this knowledge to drive better results.

> Balancing Power Dynamics:

Gain insights into the crucial role of assessing the balance of power in negotiations and how it can empower your team to resist price pressures and secure more favorable outcomes.

> The Game of Negotiation:

Explore why approaching negotiations like a strategic game, with calculated moves and emotional detachment, is essential for achieving success.

This isn’t just a discussion; it’s an opportunity to equip your sales team with the strategies needed to shift from defending prices to confidently upholding the value your solutions provide. By focusing on these value-driven negotiation strategies, you’ll not only protect your margins but also strengthen your customer relationships.

If you have any further questions or would like to learn more about how we can support your business, feel free to reach out.