In-person meetings are important, and this is what sales like, what gives energy. But now, none of it is possible. We may need to resist the temptation to binge watch Netflix. But what for? How can we be productive in these times? How can we optimize our time and continue selling during social distancing?

Customers’ buying behaviour has changed considerably in the past few years. How can companies respond to this challenge? How do you organise sales in a digital world? Are you still sending your salespeople out like talking brochures, or will you take action? And how? A diagnosis.

A study from CSO Insights shows that sales coaching empowers reps to improve selling skills and close more business. That is the first benefit. The second one is that it also allows sales managers to shift from doing people’s jobs to developing them.

One might say the missing link, but I prefer the term “strong link”: the link that unites teams, creates solidarity and strengthens synergies.

Buyers don’t always know how to get good value from the information they gathered. And that’s exactly how salespeople can help them – by leading them along the right lines.

BANT does not work when dealing with Buyer 2.0. Is there an alternative that works in today’s environment?