BANT does not work when dealing with Buyer 2.0. Is there an alternative that works in today’s environment?
Avoid increasing sales costs and margins under pressure
buyer alignmentbuyer journeybuying cyclebuying processcustomer expectationscustomer experiencedemand generationproductivityquotareadiness to buysales enablementsales processsell valueWhy changeWhy us
Measuring and maximising the impact of sales training
Pascal Persyn | Competence Development, Sales Performance
The evaluation of training should only take place weeks later if you want to measure lasting impact.
Checklist: what do customers expect from your sales people
Pascal Persyn | Competence Development, Sales Performance
Top 10 crucial attitudes and capabilities Sales need to meet the empowered customer’s needs
Lead generation: how to align sales and marketing
Pascal Persyn | Sales and Marketing Alignment, Sales Performance
Webinar with Pascal Persyn, CEO at Perpetos, and Deva Rangarajan, Associate Professor at Vlerick
buyer readinesscollaborationdemand generationlead generationlead qualificationsales marketing alignment
The biggest challenge in sales
Pascal Persyn | Competence Development, Sales and Marketing Alignment, Sales Content, Sales Performance
Find out why 'traditional' salespeople today have trouble achieving quota.
7 tips to increase your impact on your market
Pascal Persyn | Sales and Marketing Alignment, Sales Content, Sales Performance
Your sales and marketing activities need to help you increase the impact on your customers and markets.
The age of the customer: five pitfalls
Pascal Persyn | Competence Development, Sales and Marketing Alignment, Sales Content, Sales Performance
Avoid these pitfalls if you want to win the heart and mind of the Empowered Customer.
Buying cycle insights improve sales performance
Pascal Persyn | Sales and Marketing Alignment, Sales Performance
Do you realise that every individual goes through the same mental stages before making a decision to buy?
Buyers today want less risk
Pascal Persyn | Customer Journey, Sales and Marketing Alignment, Sales Performance
Consider risk management and look at all conditions that can impact sales to improve sales performance.
It’s no longer the sales process that counts. Say hello to the Empowered Customer.
European start-ups can benefit from looking at Brits and Americans: focus on Marketing from day one.