Clear definitions and agreements about the rules for Sales and Marketing
Lead Generation used to be quite a simple process in the information-poor age we lived in until recently. But the better-informed customer started setting new challenges for Sales and Marketing. Buyers do their research online now, and find and share other people’s opinions and experiences on social media.
Our customers typically see these results
Conversion rate on marketing generated leads x3
Sales and Marketing finally working together
of lead follow-up cost
increase of revenue generated by Marketing
leads followed up within defined time frame
Lift your Demand Generation to the Digital Era. Order your Starter Kit now!
Price: € 8.450
Perpetos can help you build
a digital-era-proof Lead Generation program.
With your Starter Kit you will get:
7 Questions to ask. Your Lead Generation Service Provider
Demand Generation is complex and it is easy to overlook some key abilities if you are not an expert. Print this hands-on Checklist prior to your meetings with service providers.
- 1. Are Sales & Marketing accepted rules of engagement part of the deal?
- 2. Do they provide a Sales-ready Marketing process?
- 3. Do they have experience with building CRM dashboards?
“Zetes wasn’t generating enough leads and the quality of the leads was disappointing. At the same time, our key account managers were dominantly more farmers than hunters. Perpetos helped us develop a strong alignment and interaction between sales and marketing to solve these challenges. We are no longer concentrating on our selling process, but on the prospective client’s buying cycle.”
Hervé Toussaint, Corporate Marketing Director
Download our knowhow for free
In this eBook, you will learn how successful companies use Lead Generation to stimulate their opportunities for growth. To do this, they redefine the focus of Sales & Marketing to better match the new requirements of the digital era.