Test your Demand Generation Performance

Businesses need to reconsider their Lead Generation strategy if they want to continue building trust and capturing the buyer’s interest. Today’s buyers do their own research online instead of talking to solution providers. The digital era has unleashed a new set of productivity challenges for Sales and Marketing!

With this test, you can quick-scan your Demand Generation performance.
See how you score on Sales & Marketing collaboration, definitions and rules of engagement, the process you have in place and use of technology.

Take the test now

Please score your performance in a range from 0 to 5 for each question

0 I don't know or the question is not applicable to my situation
1 Totally disagree
2 Tend to disagree
3 Disagree
4 Tend to agree
5 Totally agree

1. Follow-up of all leads by sales is done within 24 hours

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2. Our lead process is a mix of intertwinned human and digital touchpoints

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3. A closed loop feedback is part of sales accepting or rejecting a lead

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4. Our Sales - Marketing handshake is based on mutually agreed criteria

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5. Our Lead process is well defined with clear definitions for each stage

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6. We know the formula the convert revenue into needed inquiries to meet target

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7. Our Lead generation process takes the lead's readiness to take a decision into account

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8. Lead generation goals are linked to a revenue target to be generated by Marketing

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9. Our process is agile and endorsing continuous improvement

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10. We use an automated process to send leads to right sales rep for qualification

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11. Every request or filled-in form gets an immediate answer with next steps

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12. We use marketing software to influence both their willingness to buy as well as decision criteria

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More than 41.000 employees in Sales, Marketing, Product Development and Management have already enhanced their performance with Perpetos. We have implemented Sales support solutions for dozens of local and multinational companies like Atlas Copco, Proximus, CH Robinson, Continental and Panalpina.

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Challenge us to enable your business to grow up to 17% faster. Get in touch today: call +32 2 410 11 00 or send a meeting request on customer@perpetos.com