Businesses need to reconsider their Lead Generation strategy if they want to continue building trust and capturing the buyer’s interest. Today’s buyers do their own research online instead of talking to solution providers. The digital era has unleashed a new set of productivity challenges for Sales and Marketing! 

With this test, you can quick-scan your Demand Generation performance. 
See how you score on Sales & Marketing collaboration, definitions and rules of engagement, the process you have in place and use of technology. 

Tip: stimulate your team members to fill in the LeadScan as well and compare your results.