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Content Enablement

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The informed customer has taken over

Provide your salespeople with the information they need to be productive. Give your sales team all the documentation needed for meaningful conversations with customers and prospects. Help them so that they can assess and exceed the expectations of customers. Only provide content that people will actually use. We help you produce the content you need and keep it up to date.

Content strategy

Optimal use of optimal content

To get the right content in the right format at the right time and the right place, you need a sales content strategy. We guide you through the entire process, from the search for inspiring sources, through the construction, to managing it completely. 

You organize your content and circulate it through Showpad or SharePoint for example, so that it quickly reaches your customers, salespeople and marketers. There, measurements record what is viewed and for how long. Thanks to this monitoring, you can continue refining the content to produce only relevant content. You do not waste time on useless documents or looking for the right information. 

Audits and assessments

What content has the greatest impact?

You want an overview of what content you already have and how you can use this more efficiently. You want to know what information will increase your impact on the market and support your sales team.   

You will receive advice from us on improving your existing content and you will know where you have to produce additional information. We help you to monitor the quality and the life cycle of your documents.

Sourcing and messaging

Organize your information sources

You get your content from the right internal source, starting from the needs of your customer segments, not from your own capabilities. You know your customers, you know where they are coming from and what they are sensitive to. 

Depending on the segment, you approach them earlier or later in the sales cycle and win them over with the right insights. You have more influence on your customer, more impact on the market and deal much more efficiently with the marketing department's time and budget.

Contact us to learn more 

Content production

Engage your customers

Create content that supports every aspect of your sales team's work: preparing for sales talks, supporting conversations, making customers enthusiastic, as well as sharing knowledge, practical tips and continuous learning through e-learning. 

In this way you increase the commitment of your teams and your customers. We can help you to build the content or you can outsource it completely to us (PowerPoint and HTML5). You can then transfer your added value to the customer more effectively, allowing you to close more deals successfully. 

Library management

The implementation of your content plan

The most important aspect of this whole process is the practical implementation. We work on the best way to put your strategy into action, so that you gain all the benefits of doing this.

We help you to monitor everything, from the design, through updating to archiving, so that we can fully focus on the content. We make sure that your plan works.

Contact us to learn more

Trusted advisor


More than 41.000 employees in Sales, Marketing, Product Development and Management have already enhanced their performance with Perpetos. We have implemented Sales support solutions for dozens of local and multinational companies like Atlas Copco, Proximus, CH Robinson, Continental and Panalpina.

Start the conversation today


Challenge us to enable your business to grow up to 17% faster. Get in touch today: call +32 2 410 11 00 or send a meeting request on customer@perpetos.com
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