Content Enablement

Optimal use of optimal content

To get the right content in the right format at the right time and the right place, you need a sales content strategy. We guide you through the entire process, from the search for inspiring sources, through the construction, to managing it completely. 

You organize your content and circulate it through Showpad or SharePoint for example, so that it quickly reaches your customers, salespeople and marketers. There, measurements record what is viewed and for how long. Thanks to this monitoring, you can continue refining the content to produce only relevant content. You do not waste time on useless documents or looking for the right information. 

What content has the greatest impact?

You want an overview of what content you already have and how you can use this more efficiently. You want to know what information will increase your impact on the market and support your sales team.   

You will receive advice from us on improving your existing content and you will know where you have to produce additional information. We help you to monitor the quality and the life cycle of your documents.

Organize your information sources

You get your content from the right internal source, starting from the needs of your customer segments, not from your own capabilities. You know your customers, you know where they are coming from and what they are sensitive to. 

Depending on the segment, you approach them earlier or later in the sales cycle and win them over with the right insights. You have more influence on your customer, more impact on the market and deal much more efficiently with the marketing department's time and budget.

Contact us to learn more 

Engage your customers

Create content that supports every aspect of your sales team's work: preparing for sales talks, supporting conversations, making customers enthusiastic, as well as sharing knowledge, practical tips and continuous learning through e-learning. 

In this way you increase the commitment of your teams and your customers. We can help you to build the content or you can outsource it completely to us (PowerPoint and HTML5). You can then transfer your added value to the customer more effectively, allowing you to close more deals successfully. 

The implementation of your content plan

The most important aspect of this whole process is the practical implementation. We work on the best way to put your strategy into action, so that you gain all the benefits of doing this.

We help you to monitor everything, from the design, through updating to archiving, so that we can fully focus on the content. We make sure that your plan works.

Contact us to learn more