Agfa HealthCare: Where are you today and how is it still used?

Willy Rosé, Head Marketing IT Europe & International, explains how the Buying Clock®, buyer personas, master slide deck and interactive marketing materials, are still used today within Agfa HealthCare.

He mentions amongst others, how this is used during onboarding of new commercial employees, and how it enables them to get quicker up to speed with the vision and allows them to speak the same ‘commercial language’. He also talks about how every marketing initiative that is being launched starts with the same perspective, Agfa adopted recently.