Customer is king

Checklist: what do customers expect from your Sales reps

Top 10 crucial attitudes and capabilities Sales need to meet the empowered customer’s needs

In HR, it is your role to make sure your sales reps show the capabilities to meet customers’ expectations. But buyer needs are changing all the time, and today’s digitised customers are better informed than ever before. What Sales people traditionally learn in trainings, as well as the capabilities that got them on board years ago, might not be up to standard.

How can you be sure that Sales have what it takes and stay up-to-speed?

Here is a checklist of the top 10 crucial attitudes and capabilities your Sales need to meet the empowered customer’s expectations




About Pascal Persyn

Pascal supports organisations in delivering commercial excellence in the areas of Sales Enablement, Content Strategy and Buyer Journey Enablement. His pet projects are about helping companies overcome challenges due to the empowered customer and thus evolving into buyer-aligned organisations. His executive experience in private, VC-backed and public companies enables doing the right thing at the right time with the right people. Don’t hesitate to contact Pascal for expert advice: