22
Nov 2024
0
Unlocking the Untapped Potential of Key Account Development

Unlocking the Untapped Potential of Key Account Development

Key Account programs are designed to drive exceptional growth and value for both organizations and their most important

Unlocking the Untapped Potential of Key Account Development

Luc Vanheule Luc Vanheule  |    Competence Development, Sales Enablement, Sales Performance

Key Account programs are designed to drive exceptional growth and value for both organizations and their most important customers. Yet, despite their strategic significance, many companies fail to realize the full potential of their Key Account initiatives.
16
Jul 2024
0
Navigating Change in Uncertain Times: Insights from Lewin’s Behavior Formula

Navigating Change in Uncertain Times: Insights from Lewin’s Behavior Formula

To thrive in a fast-paced business environment, sales organizations need effective change management to drive fast adoption and

Navigating Change in Uncertain Times: Insights from Lewin’s Behavior Formula

Pascal Persyn Pascal Persyn  |    Competence Development, Sales Enablement, Sales Performance

To thrive in a fast-paced business environment, sales organizations need effective change management to drive fast adoption and create a culture of continuous improvement.
08
May 2024
1
Why CRM Implementations Often Fall Short and How to Address It

Why CRM Implementations Often Fall Short and How to Address It

In a world where customer relationships are the backbone of successful businesses, Customer Relationship Management (CRM) is at

Why CRM Implementations Often Fall Short and How to Address It

Luc Vanheule Luc Vanheule  |    Sales Enablement, Sales Performance, Sales Pipeline Management – Forecast

In a world where customer relationships are the backbone of successful businesses, Customer Relationship Management (CRM) is at the heart of company strategies.
22
Jan 2024
2
How Mastering the new reality of Sales: Navigating Longer Sales Cycles in the Tech Industry

How Mastering the new reality of Sales: Navigating Longer Sales Cycles in the Tech Industry

Sales leaders in the tech industry can detect the challenge of longer sales cycles through a few key

How Mastering the new reality of Sales: Navigating Longer Sales Cycles in the Tech Industry

Luc Vanheule Luc Vanheule  |    Customer Journey, Sales Content, Sales Performance, Sales Pipeline Management – Forecast

Sales leaders in the tech industry can detect the challenge of longer sales cycles through a few key indicators within their organizations.
29
Jun 2023
2
Why the sales process is no longer linear

Why the sales process is no longer linear (and how you need to look at it)

Does it still make sense to present the sales process as a linear multi-step progression?

Why the sales process is no longer linear (and how you need to look at it)

Pascal Persyn Pascal Persyn  |    Competence Development, Customer Journey, Sales Content, Sales Enablement, Sales Performance

Does it still make sense to present the sales process as a linear multi-step progression?
  sales coachingsales complexitysales content
29
Jun 2023
3
Sales & Marketing content

Why sales teams ignore marketing content 

Companies invest a lot of money in developing content that supports sales, but often see no return on

Why sales teams ignore marketing content 

Pascal Persyn Pascal Persyn  |    Competence Development, Lead generation, Remote Learning, Remote Selling, Sales and Marketing Alignment, Sales Content, Sales Enablement, Sales Performance, Sales Pipeline Management – Forecast

Companies invest a lot of money in developing content that supports sales, but often see no return on their investment.
  marketing funnelsales content
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