Dutch
Key Account Management
In this 2-day program you will learn how to build sustainable, long-term relationships with Key Accounts: selecting them not only on past performance, but also on future margins and growth as well as cross and up-sell potential. This will help to keep competitors out so you can grow the customer to the full potential.
Why attend this program
- Increase average deal size
- Boost loyalty and keep competition out
- Foster sales velocity
- Generate corporate awareness and image
Who should attend
This program is designed for Key Account Managers, Global Account Managers and Commercial Management who want to develop, protect and maintain Key Accounts. The training is ideal for those who need to develop stronger and broader relationships and want to be perceived by customers as true advisors.
How you will benefit
After taking this program, you will be able to:
- Get a better understanding of the potential of your Key Accounts
- Deliver proactive account development
- Build deep, broad and long term relationships with multiple contacts
Training Program
Key Account management
Developing Key Accounts means that customers grow to rely on you as a partner and advisor. This requires impact, trust and stability. You gain trust by understanding the business and the specific situation of the customer. You help to build your customer’s business cases and deliver competencies that benefit him and his company.
This 2-day program will deep dive into
- All you need to know about Key Accounts and how to collect data
- Key Account insights & transparency
- Perceived position in the account: gap analysis & quantification
- Profit potential & ability to compete
- Account network: key decision makers & influencers
- Practical key account planning
- Activity management
How you will be supported
Book your seat | Open Training
Key Account management – 2 days
Price: Incl. lunch €1050 excl. VAT
Language: Dutch
Location: Perpetos SalesLoft in Zaventem
Blog
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Mastering Customer Expansion: The Science Behind Sustainable Growth
Imagine a world where your sales teams confidently expand within existing accounts, proactively introducing new offerings and systematically increasing their share of wallet.
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Best practices are a fata morgana
Are you optimizing when you should be evolving? The answer could redefine your commercial success.
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Unlocking the Untapped Potential of Key Account Development
Key Account programs are designed to drive exceptional growth and value for both organizations and their most important customers. Yet, despite their strategic significance, many companies fail to realize the full potential of their Key Account initiatives.
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Mastering the Art of Selling Value: Elevating Sales Beyond Price
In today’s hyper-competitive marketplace, many sales teams find themselves trapped in a cycle of price-driven conversations.
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Mastering Negotiations: Shifting the Focus from Price to Value
In today’s competitive market, sales teams are often caught in a tug-of-war
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Navigating Change in Uncertain Times: Insights from Lewin’s Behavior Formula
To thrive in a fast-paced business environment, sales organizations need effective change management to drive fast adoption and create a culture of continuous improvement.