Does 'sales' still belong to the restricted domain of your sales department? Then you may have a problem.

Like the local shop owner knows the preferences of his customers, marketeers can acquire similar insights digitally.

Content marketing boosts brand awareness, generates more qualified leads and results in a stronger relationship with the customer.

Your sales and marketing activities need to help you increase the impact on your customers and markets.

Acquaint yourself with the buyer through personas and buyer journey maps to perfectly cater to the customer needs.

Today, many marketeers do not have the means to prove their contribution to revenue. Why is this important?