Does 'sales' still belong to the restricted domain of your sales department? Then you may have a problem.
Read how Vasco's Marketing team managed to increase their share of inbound leads to 50%.
Basware's number of sales accepted leads has doubled, with a record 136% increase at some point.
Like the local shop owner knows the preferences of his customers, marketeers can acquire similar insights digitally.
Content marketing boosts brand awareness, generates more qualified leads and results in a stronger relationship with the customer.
Your sales and marketing activities need to help you increase the impact on your customers and markets.
Avoid these pitfalls if you want to win the heart and mind of the Empowered Customer.
Acquaint yourself with the buyer through personas and buyer journey maps to perfectly cater to the customer needs.
Customer satisfaction and customer experience are crucial elements to maintain or increase your competitiveness.
Today, many marketeers do not have the means to prove their contribution to revenue. Why is this important?