Telenet proves that marketing communication hasn't yet been adapted sufficiently to suit the Empowered Customer.
Your sales team excels in key account management, but like more leads. So what do you do?
Every employee should be an ambassador for your strategy. Otherwise you’re better off without them.
The Empowered Customer wants services from suppliers that are as low risk as possible with proven profitability.
The average buyer has completed 57% of their buying process when your salesperson first gets to meet him.
Buyers aren’t price-buyers anymore, so you won’t get very far with sellers whose only skill is negotiating.