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Webinar Series
Helping Companies Navigate the Challenges in the Digital Era
How to create opportunities in a hybrid world
How to develop customer portfolios
Ready for selling in the new normal
Webinars
Marketing & Sales Orchestration, done right
Talk Show: Introduction to “Hybrid AI” in Sales Excellence
Navigating Shifting Customer Expectations
Accelerating Pipeline Momentum
The science of customer expansion
Mastering the art of selling value
ACT WITH CONFIDENCE – Unlock Strategies for Winning Negotiations
Webinar Improve Sales Results with Sales Enablement
How to Support Sales in Today’s Market?
How to Move Stalled Sales Opportunities?
Higher revenue with existing customers
How to improve sales forecast accuracy and visibility
Time is money. How to increase Sales Win Rates
Overcoming the Sales Learning Curve
Sales Productivity – Selling vs. buying
Resources
eBook
eBook: Faster growth. Slower change.
eBook: Faster growth. Slower change.
eBook – Discover how your CRM becomes the Commercial Engine of your organization
eBook: 5 reasons why sales training fails
eBook: Common Sales Enablement pitfalls. 4 mistakes to avoid
eBook Sales Content Strategy. The Foundation for Successful Sales Enablement
eBook: Demand Generation as a growth enabler. How to Lift your Demand Generation to the Digital Era
eBook: 7 criteria for a Sales Process Your Sales Team will actually use
Checklist
How to ensure that CRM really works in your organization?
Top 10 must do’s for complex negotiations
Checklist: 3 steps to a sustainable Sales Enablement strategy
Checklist: 9 keys to improve your commercial performance
Checklist: what do customers expect from your sales people
Infographic
All you need to know about Sales training
Online Assessment & Tests
Calculate the payback period of your Relationship Negotiation Skills program
Calculate the payback period of your Complex Negotiation Skills program
Test your Demand Generation Performance. Are your Sales & Marketing ready for the Digital Era?
Close the GAP Calculator: increase your chances to realise target
Sales Performance Benchmark: test your company against ‘best in class’
Tools
Videos
[Video] Customer Portfolio Management
[Video] Discover the 3 must DO’s for Hybrid Selling based on academic research
Qstream for Sales in 2 Minutes
Proficiency Drives Sales Performance
CUSTOMERS
The question that changed our pipeline reviews: “What time is it?”
Getting ahead of the RFQ: how ABB is shaping opportunities earlier with Perpetos
From operational conversations to customer-centric growth at Partena Professional
Training the trainers: scaling customer-centric behavior across 800+ employees
Scaling smart: how EVS built a buyer-aligned sales system with Perpetos
Shifting the sales mindset: from product talk to customer impact
Focus on the right actions sets Agristo sales team up for sustained growth
Empowering AGFA HealthCare’s global sales team with buyer-aligned messaging
Proactive approach to key accounts drives 18% increase in Net New Business
From purchasing a CRM to a commercial excellence trajectory
Bekaert sharpens complex negotiation skills
Agfa HealthCare: How their marketing has increased the impact of the sales teams
Words from the field: We spoke to Frédéric Piana, Commercial Director France at a multinational.
A continuous learning and coaching program for Ontex
Zetes increases hit-rate with Buyer Aligned Selling
Proximus overcomes the increasing cost of Sales created by Buyer 2.0
Continental rejected the idea of ‘Measuring is good, controlling is better’
MEGA’s international expansion starts with an internal transformation project
Picanol stimulates sales effectiveness with the Buying Clock® method
Articles
Sales
Your commercial lever is often already walking around your organization. How do you activate it?
Mastering Customer Expansion: The Science Behind Sustainable Growth
Best practices are a fata morgana
Unlocking the Untapped Potential of Key Account Development
Mastering the Art of Selling Value: Elevating Sales Beyond Price
Mastering Negotiations: Shifting the Focus from Price to Value
Navigating Change in Uncertain Times: Insights from Lewin’s Behavior Formula
Dynamic account portfolio maximizes sales revenue
Why CRM Implementations Often Fall Short and How to Address It
Why Sales Is Comparable to Top Sport: A Deep Dive into the Dynamics of Success
Why VPs of Sales and HR Directors Should Embrace a Capability-Based Sales Academy
How Mastering the new reality of Sales: Navigating Longer Sales Cycles in the Tech Industry
Why the sales process is no longer linear (and how you need to look at it)
Why sales teams ignore marketing content
How to increase your sales team’s productivity?
Want to increase sales performance? Start from your team DNA
Why your B2B organization needs its own Sales Academy
Why you don’t succeed in getting a sales appointment
Everyone is in sales: why sales is a team sport
How to play the chess game called ‘Negotiation’ (lessons learned)
How to play the chess game called ‘Sales’ (a case study)
Customer-centric conversations with a human face
5 tips for embedding training in a learning journey
How to get started with value selling
Complex negotiation in today’s uncertain and volatile times
Selling through building trust
360° Customer Centricity: The 5 disciplines you need to master
Remote learning for remote selling
3 Steps to Help Salespeople Engage with Deep Buyer Empathy
Why Improving Closing Skills Won’t Help You Improve Hit Rates
5 Tips on how to make sales training stick
How to Get Engagement in Sales Meetings?
3 Behaviours & 9 Tips to Increase (Commercial) Team Efficiency
Create value in times of uncertainty
Are your salespeople like talking brochures?
Agile learning and coaching for sales: how do you do it?
Sales Development Representative: strong link between marketing and sales
How about Commercial Excellence
Areas where Salespeople struggle the most
Why BANT no longer works for today’s better informed customers
3 answers that every Sales rep needs to know
Checklist: what do customers expect from your sales people
Lead generation: how to align sales and marketing
The biggest challenge in sales
7 tips to increase your impact on your market
The age of the customer: five pitfalls
Buying cycle insights improve sales performance
Improve your sales with a better understanding of the buying cycle
Marketing
Why sales teams ignore marketing content
How to increase your sales team’s productivity?
Want to increase sales performance? Start from your team DNA
Everyone is in sales: why sales is a team sport
5 tips for embedding training in a learning journey
Selling through building trust
360° Customer Centricity: The 5 disciplines you need to master
Sales Development Representative: strong link between marketing and sales
Lead generation: how to align sales and marketing
7 tips to increase your impact on your market
The age of the customer: five pitfalls
Buying cycle insights improve sales performance
HR
Why the sales process is no longer linear (and how you need to look at it)
How to increase your sales team’s productivity?
Want to increase sales performance? Start from your team DNA
Why your B2B organization needs its own Sales Academy
Why you don’t succeed in getting a sales appointment
Everyone is in sales: why sales is a team sport
Remote learning for remote selling
3 Steps to Help Salespeople Engage with Deep Buyer Empathy
5 Tips on how to make sales training stick
How to Get Engagement in Sales Meetings?
3 Behaviours & 9 Tips to Increase (Commercial) Team Efficiency
Measuring and maximising the impact of sales training
Checklist: what do customers expect from your sales people
The biggest challenge in sales
Your authority no longer comes from your role